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SPECIAL REPORTS


Festivals: A 2014 Summer Guide
Festivals: A 2014 Summer Guide
April 2014
The Musical America editors have taken a slightly different approach than in our past Summer Festivals previews: the information has been provided by the festivals themselves in response to questionnaires emailed to festivals painstakingly culled from the more than 1,500 North American and international events in the MA database.
Read the article and access the databases below or
Sibling Summer Success Stories: Aspen and Verbier Read more about the festivals in this issue
Search Our Worldwide Festivals Database FREE during the Month of April

Turning Points in 5 Extraordinary Careers
The Moment: Turning Points in
5 Extraordinary Careers
March 2014
For some exceptional performers and business notables, success has followed a path filled with wrong turns, lucky breaks, crises of the psyche—or all of the above.
Here are the stories of five of those extraordinary careers.
Read the articles below or
Carl Tanner: From Trucker to Bounty Hunter to…Opera Singer? Nadja Salerno-Sonnenberg: A Career Crisis with a Happy Ending
Sir Nicholas Kenyon: From Humble Scribe to Powerful Arts Honcho Takehiro “Take” Ueyama: The Shortstop Who Slid Into Choreography
Håkon Kornstad: A Magical Moment at the Met
Careers Bonus
List of Executive Recruiters
From Ask Edna — Sage advice from:
• Edna Landau
• Graham Parker, GM and vice president, WQXR classical radio station
• Shauna Quill, executive director, New York Youth Symphony

Movers & Shakers: 30 Key Influencers in the Performing Arts
Movers & Shakers: 30 Key Influencers in the Performing Arts
December 2013
After intense reflection and (mostly civilized) debate, Musical America is proud to present the Movers & Shakers of the Performing Arts Industry.Directors, presenters, marketers, executives, administrators--these are the luminaries, both in front and behind the scenes, who relentlessly strive to innovate and expand the performing arts while keeping their organizations healthy.
Read the articles below or
Brent Assink, Exec. Dir., San Franciso Symphony Jenny Bilfield, President and CEO, WPAS
David Foster, President and CEO, Opus 3 Artists Jonathan Friend, Artistic Admin, Metropolitan Opera
Roland Geyer, Intendant, Theater an der Wien John Gilhooly, Director, Wigmore Hall
David Gockley, General Dir, San Francisco Opera Darren Henley, Managing Director, Classic FM
Kristin Lancino, Executive Director, IMG Artists Stéphane Lissner, GM and Art. Dir., Teatro alla Scala
Timothy O’Leary, Gen. Dir., Opera Theater St. Louis Joseph Polisi, Pres./Trustee, The Juilliard School
Helga Rabl-Stadler, President, Salzburg Festival Jesse Rosen, Pres./CEO, League of Amer. Orchs
Deborah Rutter, Pres., Chicago Symph Orch Assn Marc Scorca, Pres and CEO, OPERA America
Janis Susskind, Managing Dir., Boosey & Hawkes Matías Tarnopolsky, Director, Cal Performances
Peter Taub, Director of Performance Programs, Museum of Contemporary Art Chicago Limor Tomer, General Manager, Concerts and Lectures, Metropolitan Museum of Art
Mark Volpe, Man. Dir., Boston Symphony Orchestra Roger Wright, Cont. BBC Radio 3, Dir. BBC Proms
Francesca Zambello, Artistic and General Director, Glimmerglass Festival, Artistic Director, Washington National Opera The Magnificent 7

The Recording Maze: Navigating, Coping & Cashing In
The Recording Maze: Navigating, Coping & Cashing In
October 2013
The recording landscape has been transformed by technology's relentless march forward. Still, achieving success in whatever side of the business you are on—producing, selling, distributing, even buying recordings—means navigating the recording labyrinth.
Read the articles below or
The Distribution Maze: Bring a Compass, Part I The Distribution Maze; Bring a Compass, Part II
The Distribution Maze: Bring a Compass, Part III Five Minutes, Five Questions with 3 Top Label Execs
The Best Classical Music App Yet Classical Recordings & The App
The Musical America Recording Surveys Fall Recordings: A Somewhat Incomplete (but Still Pretty Good) List

Social Marketing: Blueprint for Success in the Arts
Social Marketing: Blueprint for Success in the Arts
September 2013
Social marketing is now a critical business tool—and requires a businesslike approach. What is your strategy and ROI? Are your efforts organized for greatest impact? What can you learn from other successful operators?
Read the articles below or
Four Tips for Awesome Social Media Marketing Posts Five Twitter Tips
It’s (Mostly) in the Planning Tracking Social Media: A Few Good Tools
Five Steps to Using Facebook Insights A Week in the Social Media Life of Le Poisson Rouge
State Bicycle Co.’s Facebook Success

Mobile Marketing: The Arts in Motion
Musical America Special Report
Mobile Marketing: The Arts in Motion
June 2013
The stunning growth of mobile—and the way audiences have embraced it—point to one thing: mobile is vibrant and lucrative and will reward performing arts organizations that target audiences through innovative, relevant marketing.
Read the articles below or
Catching Up with Our Mobile Society Five Organizations That are Big on Mobile
Mobile Vendors: Just a Few Going Mobile: The Options
Mobile Solutions: eighth blackbird Mobile Solutions: Steppenwolf
Mobile Solutions: Brooklyn Academy of Music Mobile Solutions: Houston Symphony
Arts Patron Smartphone Use Time for the Performing Arts to Get Mobile
Quick Tips from the Experts Making Mobile Money
Mobile Media in the Concert Hall: Who’s Doing It and Who’s Not

Fundraising: The Keys to the Cashbox
Musical America Special Report
Fundraising: Keys to the Cashbox
April 2013
Fundraising is a performing art requiring creativity, skill, and discipline. In this Special Report, we look at successful efforts, some of the pitfalls, and how to leverage social media for ongoing fundraising success.
Read the articles below or
Social Fundraising, an Essential Tool A Quick Look at Kickstarter
How Columbia University Raised $7 Million Online in One Day Competitive Fundraising: Wearing Your Cause on Your Face
Donations are in the Eye of the Beholder: Artseed's "Artathon" Competitive Fundraising: Video Gamers Fight against Cancer
What’s in a Name? More Than You Might Think Turning Likes, Friends, and Followers into Donors
It’s All in the Data Raising Money and the Law: Beware the Ask
What’s the difference between a nonprofit and a 501(c)(3)?

Tickeing: The New Age
Musical America Special Report
Ticketing: The New Age
February 2013
It used to be simple: sell the ticket, fill the house, earn the income, end of story. Not anymore. The sale is now the start of a far more personalized relationship with your customer. We explore the needed technology, skills and methods.
Read the articles below or
5 Tips for Selling More Tickets Ticket Pricing: Technology Replaces the Crystal Ball
Buying a Ticket Is a Social Event 5 Steps to Choosing the Right System
Choosing the Right Ticketing System: The Major Players How to Get the Most Out of Your Ticketing Investment Dollar
Ticketing is Getting Personal Where Should Ticketing Live in My Organization?
The Story Behind the Battle Over Paperless

2012: The Year in the Performing Arts
Musical America Special Report
2012: The Year in the Performing Arts
December 2012
We took a look back at 2012 and a peek ahead at 2013. Read about the most important news stories in 2012, the year's movers and shakers, some of the best decisions made, and predictions for 2022 from some of the industry's leaders.
Read the articles below or
2012 Newsmakers 2012 News Milestones
2012's Ten Truly Inspired Ideas A few Predictions for 2022
First Annual JJ Opera Awards

Rising Stars in the Performing Arts
Musical America Special Report
Rising Stars in the Performing Arts
November 2012
We combed the business to look for the up-and-comers, the ones with the fresh take, people who are injecting new ideas into the performing arts industry: Artist Managers, Orchestra Leaders, Presenters, Communications & Public Affairs Pros, Educators, and Radio & Recording Pros. These professionals bring something truly special to booking, presenting, promoting, educating and raising money. Musical America's Rising Stars—the ones to watch.
Read the articles below or
Rising Stars in...Artist Management Rising Stars in Orchestra Leadership
Rising Stars in...Presenting Rising Stars in...Radio & Recording
Rising Stars in...Education Rising Stars in...Communications/Public Affairs

Visas: The Journey to the U.S.
Musical America Special Report
Visas: The Journey to the U.S.
October 2012
Obtaining visas for non-U.S. artists to visit the United States can be daunting and frustrating. Musical America talked with managers, presenters, lawyers and the U.S. government to find out how to speed this sometimes overwhelming process.
Read the articles below or
Ten Steps to a Foreign Artist Visa: A Vastly Oversimplified Guide Visa Processing Countdowns
No Such Thing as a Stupid Question
Tales from the Crypt: Horror Stories and Lessons Learned The Story of O (and P)
USCIS Service Center Tips
Visa Definitions It's About Time, Part I: A Conversation with the USCIS
Case Study: Hiring New Artists Who Don’t Have a Full Résumé of “Evidence” It's About Time, Part II: A Conversation with the U.S. Dept. of State
Case Study: Managing Foreign Artists with Multiple U.S. Bookings Case Study: Hiring Artists from the Arab World
Online Bonus
Case Study: Large Volume of Non-WesternArtists Presented Case Study: An International Music Director Who Wants International Artists on his U.S. Stage
Case Study: Helping Presenters in their Visa Crises

Social Media and the Performing Arts
Social Media and the Performing Arts
September 2012
Experts and marketers in and out of the performing arts reveal how to tap the power of social media for effective arts marketing, boosting your ticket sales and exciting your audiences.
Read the articles below or
Tips, Tricks & Best Practices Social Media & Ticket Sales: Introduction
Turn ON Your Smartphones Social Media & Ticket Sales: Big Apple Circus
Organizing Social Media Social Media & Ticket Sales: Cleveland Indians
Measuring Up Social Media & Ticket Sales: Disney On Ice
Case Study: eighth blackbird Tumbles forward with Tumblr Best Practices: Facebook Marketing for Arts Organizations
Location, Location, Location

Musicians and their Health Care
June 2012
Musicians are "the elite athletes of the small muscles"—with the need to stay on top of their abilities during a long career. We looked into the unique health care needs and solutions faced by musicians and businesspeople in the performing arts.
Musician, Protect Thyself: A Few Ounces of Prevention Injury Susceptibility Quiz
Heavy Lifting: Works of Notorious Notes Attention Orchestra Management: You Can Help
Clinics and Medical Practitioners: United States Clinicians and Medical Practitioners: Outside the United States
Good News Case Study No. 1: Peter Oundjian’s Personal Journey Good News Case Study No. 2: Flutist Nora Shulman
Turning Performance Anxiety into Your Personal Best Insuring Your Staffers: An Informal Survey
Group Health Insurance Plans for Performing Artists*

Competitions: Behind the Scenes
May 2012
Key players across competitions provide straight answers to critical questions. Judges: what do they really look for? Presenters: does winning ensure bookings? Managers: do competitions matter? Winners: does winning make a difference?
Read the articles below or download the special report PDF.
Managers: Do Competitions Matter? (or not) 5 Minutes with 4 Presenters: Win a Contest, Get a Gig?
Choosing the Best Competition for YOU Competitions with Deadlines between 15 May 2012 and 15 May 2013
What Do the Judges Look For? Winners Tell Their Stories: Nadja Salerno-Sonnenberg
Winners Tell Their Stories: Christine Goerke Winners Tell Their Stories: Joshua Weilerstein
Winners Tell Their Stories: Emanuel Ax Winners Tell Their Stories: Carol Wincenc
Winners Tell Their Stories: Nigel Armstrong

Digital Media Marketing in the Arts
April 2012
Packed with actionable information and best practices—case histories, in-depth interviews, tips, best practices and deep-dive reviews of successful digital marketing campaigns in the performing arts.
Read the articles below or download the special report PDF.
Tips, Tricks & Best Practices for Digital Marketing Introduction to Five Case Studies
Why You Care About Pinterest (even if you don't know what it is) Case Study No. 1: Detroit Symphony Orchestra
On the Horizon: New Location-based Apps Case Study No. 2: National Theatre of Scotland
Best Practices for Emailing in the Arts Case Study No. 3: Kronos Quartet
Email Best Practices For the More Advanced Case Study No. 4: New York Philharmonic
Four Digital Campaigns That Worked (#1): Composer/Soloist Tracy Silverman Case Study No. 5: Los Angeles Philharmonic
Four Digital Campaigns That Worked (#2): Pianist Jim Brickman A LOOK INSIDE: Opera House Arts' Digital Marketing (annual budget: $650K)
Four Digital Campaigns That Worked (#3): The Jerome L. Greene Performance Space—'Battle of the Boroughs' A LOOK INSIDE: Cal Performances' Digital Marketing (annual budget: $13M)
Four Digital Campaigns That Worked (#4): The New World Center WALLCAST Concerts A LOOK INSIDE: Indianapolis Symphony Orchestra's Digital Marketing (annual budget: $27M)
 

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