MusicalAmerica - Special Reports

SPECIAL REPORTS

2012: The Year in the Performing Arts

December 2012

We took a look back at 2012 and a peek ahead at 2013. Read about the most important news stories in 2012, the year's movers and shakers, some of the best decisions made, and predictions for 2022 from some of the industry's leaders.

Read the articles below or

•	2012 Newsmakers	•	2012 News Milestones
•	2012's Ten Truly Inspired Ideas	•	A few Predictions for 2022
•	First Annual JJ Opera Awards

Rising Stars in the Performing Arts

November 2012

We combed the business to look for the up-and-comers, the ones with the fresh take, people who are injecting new ideas into the performing arts industry: Artist Managers, Orchestra Leaders, Presenters, Communications & Public Affairs Pros, Educators, and Radio & Recording Pros. These professionals bring something truly special to booking, presenting, promoting, educating and raising money. Musical America's Rising Stars—the ones to watch.

Read the articles below or

•	Rising Stars in...Artist Management	•	Rising Stars in Orchestra Leadership
•	Rising Stars in...Presenting	•	Rising Stars in...Radio & Recording
•	Rising Stars in...Education	•	Rising Stars in...Communications/Public Affairs

Visas: The Journey to the U.S.

October 2012

Obtaining visas for non-U.S. artists to visit the United States can be daunting and frustrating. Musical America talked with managers, presenters, lawyers and the U.S. government to find out how to speed this sometimes overwhelming process.

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•	Ten Steps to a Foreign Artist Visa: A Vastly Oversimplified Guide	•	Visa Processing Countdowns
•		•	No Such Thing as a Stupid Question
•	Tales from the Crypt: Horror Stories and Lessons Learned	•	The Story of O (and P)
•	Tales from the Crypt: Horror Stories and Lessons Learned	•	USCIS Service Center Tips
•	Visa Definitions	•	It's About Time, Part I: A Conversation with the USCIS
•	Case Study: Hiring New Artists Who Don’t Have a Full Résumé of “Evidence”	•	It's About Time, Part II: A Conversation with the U.S. Dept. of State
•	Case Study: Managing Foreign Artists with Multiple U.S. Bookings	•	Case Study: Hiring Artists from the Arab World

	Online Bonus
•	Case Study: Large Volume of Non-Western Artists Presented	•	Case Study: An International Music Director Who Wants International Artists on his U.S. Stage
• Case Study: Helping Presenters in their Visa Crises

Social Media and the Performing Arts

September 2012

Experts and marketers in and out of the performing arts reveal how to tap the power of social media for effective arts marketing, boosting your ticket sales and exciting your audiences.

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•	Tips, Tricks & Best Practices	•	Social Media & Ticket Sales: Introduction
•	Turn ON Your Smartphones	•	Social Media & Ticket Sales: Big Apple Circus
•	Organizing Social Media	•	Social Media & Ticket Sales: Cleveland Indians
•	Measuring Up	•	Social Media & Ticket Sales: Disney On Ice
•	Case Study: eighth blackbird Tumbles forward with Tumblr	•	Best Practices: Facebook Marketing for Arts Organizations
•	Location, Location, Location

Musicians and their Health Care

June 2012

Musicians are "the elite athletes of the small muscles"—with the need to stay on top of their abilities during a long career. We looked into the unique health care needs and solutions faced by musicians and businesspeople in the performing arts.

Read the articles below or download the special report PDF.

•	Musician, Protect Thyself: A Few Ounces of Prevention	•	Injury Susceptibility Quiz
•	Heavy Lifting: Works of Notorious Notes	•	Attention Orchestra Management: You Can Help
•	Clinics and Medical Practitioners: United States	•	Clinicians and Medical Practitioners: Outside the United States
•	Good News Case Study No. 1: Peter Oundjian’s Personal Journey	•	Good News Case Study No. 2: Flutist Nora Shulman
•	Turning Performance Anxiety into Your Personal Best	•	Insuring Your Staffers: An Informal Survey
•	Group Health Insurance Plans for Performing Artists*

Competitions: Behind the Scenes

May 2012

Key players across competitions provide straight answers to critical questions. Judges: what do they really look for? Presenters: does winning ensure bookings? Managers: do competitions matter? Winners: does winning make a difference?

Read the articles below or download the special report PDF.

•	Managers: Do Competitions Matter? (or not)	•	5 Minutes with 4 Presenters: Win a Contest, Get a Gig?
•	Choosing the Best Competition for YOU	•	Competitions with Deadlines between 15 May 2012 and 15 May 2013
•	What Do the Judges Look For?	•	Winners Tell Their Stories: Nadja Salerno-Sonnenberg
•	Winners Tell Their Stories: Christine Goerke	•	Winners Tell Their Stories: Joshua Weilerstein
•	Winners Tell Their Stories: Emanuel Ax	•	Winners Tell Their Stories: Carol Wincenc
•	Winners Tell Their Stories: Nigel Armstrong

Digital Media Marketing in the Arts

April 2012

Packed with actionable information and best practices—case histories, in-depth interviews, tips, best practices and deep-dive reviews of successful digital marketing campaigns in the performing arts.

Read the articles below or download the special report PDF.

•	Tips, Tricks & Best Practices for Digital Marketing	•	Introduction to Five Case Studies
•	Why You Care About Pinterest (even if you don't know what it is)	•	Case Study No. 1: Detroit Symphony Orchestra
•	On the Horizon: New Location-based Apps	•	Case Study No. 2: National Theatre of Scotland
•	Best Practices for Emailing in the Arts	•	Case Study No. 3: Kronos Quartet
•	Email Best Practices For the More Advanced	•	Case Study No. 4: New York Philharmonic
•	Four Digital Campaigns That Worked (#1): Composer/Soloist Tracy Silverman	•	Case Study No. 5: Los Angeles Philharmonic
•	Four Digital Campaigns That Worked (#2): Pianist Jim Brickman	•	A LOOK INSIDE: Opera House Arts' Digital Marketing (annual budget: $650K)
•	Four Digital Campaigns That Worked (#3): The Jerome L. Greene Performance Space—'Battle of the Boroughs'	•	A LOOK INSIDE: Cal Performances' Digital Marketing (annual budget: $13M)
•	Four Digital Campaigns That Worked (#4): The New World Center WALLCAST Concerts	•	A LOOK INSIDE: Indianapolis Symphony Orchestra's Digital Marketing (annual budget: $27M)

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