SPECIAL REPORTS


2024 Guide to Top Competitions
2024 Guide to Top Competitions
February 2024
100+ Competitions
Musical America reached out to competitions around the world and the result is the largest Competitions Guide yet. Competitions have many moving parts, from schedules and eligibility rules to application fees, jury members, and travel arrangements. We've collected all the salient details for these top contests, put those details through our filter to make them as clear and usable as possible.

MA Top 30 Professionals of the Year
The MA 30 Professionals of the Year:
The Movers. The Shakers. The Creators.
December 2023
These are the professionals who keep the worldwide performing arts vibrant and compelling.
Most of these names will not be familiar—but they are decidedly praiseworthy. This year’s Musical America Top 30 Professionals are the entrepreneurs, the worker bees, the creative minds that ensure the health of the artform and its essential value in our lives, now and for generations to come.
Read the articles below or  
The Musical America 2023 Top Professionals of the Year

Tigran Arakelyan, Conductor, Executive Director, Music Works Northwest

Connor Bogenreif, Career Advisor, College of Performing Arts, Chapman University

Michael Boriskin, Artistic and Executive Director, Copland House

John-Morgan Bush, Dean, Extension Division, The Juilliard School

Magee Capsouto, Associate Director, Equity Arc

Carlos Castilla, Director & Guitar Instructor, Fayetteville (NC) School of Music

Laura Cocks, Executive Director & Flutist, TAK

Jackson Cooper, Major Gifts Manager, Pacific Northwest Ballet

Angélica Durrell, Founder & CEO, Intempo

Sarah Edgar, Choreographer, Stage Director, Haymarket Opera Company (Chicago); New York Baroque Dance Company

Keith C. Elder, President & CEO, Grand Rapids Symphony

Theresa Erichsen, Co-Founder & Executive Director, VCU Health Orchestra

Achia Floyd, Director of Foundation Relations & Community, Sphinx Organization

Stefanie Gardner, Clarinet, Residential Faculty, Glendale Community College, Arizona

Jan Hundley, Chair of the Board, Arkansas Symphony Orchestra

Yolanda Kondonassis, Head, Harp Department, Cleveland Institute of Music

Lee Koonce, President & Artistic Director, Gateways Music Festival

Toni-Marie Montgomery, Dean Emeritus & Professor, Bienen School of Music, Northwestern University

Melissa Ngan, President & CEO, American Composers Orchestra

Shawn Okpebholo, Jonathan Blanchard Chair of Music (Composition & Music Theory), Wheaton College

Tiffany Ortiz, Director, Early Childhood Programs, Carnegie Hall

Valentina Peleggi, Music Director, Richmond Symphony

Marna Seltzer, Artistic & Executive Director, Princeton University Concerts

Josh Shaw, Founding Artistic Director & CEO, Pacific Opera Project

Patrick Slevin, Executive Director, Austin Soundwaves

Alexa Smith, Senior Director of Anti-Racism, Equity, & Belonging, The Public Theater

Michael Solomon, Director of Media Relations, Lyric Opera of Chicago

Thor Steingraber, Executive & Artistic Director, The Younes and Soraya Nazarian Center for the Performing Arts

David H. Stull, President, San Francisco Conservatory of Music

Sharon Yazowski, CEO, Levitt Foundation


2024 Guide to Summer Camps, Programs & Institutes
2024 Guide to Summer Camps, Programs & Institutes
November 2023
The Musical Summer of 2024 is Waiting
Hiking in the Himalayas? Surfing in Santa Cruz? Our personal favorite—especially since it requires no audition, is suited to all levels, and is located in a resort town featured on Trip Advisor—is the Ludwig Albert International Marimba Summer Academy in Fermentelos, Portugal.
Whether you’ve already arrived in the pantheon of pros, or just want to spend a few weeks polishing or experimenting (marimba lessons come to my mind), we hope you’ll find something that appeals in this potpourri of offerings.

2023-24 Guide to Music Schools
2023 Guide to Music Schools
September 2023
Music education in the 21st century
It has been ten years since the first Guide to Music Schools was published, and what has become clearer as the world whizzes by is that studying music in the third decade of the 21st century is no singular pastime.
Conservatories have realized that, for today’s musician, context is everything. And in looking over the last decade of listings—78 in this edition, the most we’ve had—it’s fascinating to observe how what were once simply called “career services” departments or “entrepreneurship 101” courses have exploded into internships, bona-fide teaching jobs at the local public school, orchestra jobs, opera-company apprenticeships, and even in-school artist management services.

2023 Guide to Summer Festivals
2023 Guide to Summer Festivals
April 2023
Looking ahead to a summer of music
Looking over our largest-ever Guide, we are struck by the breadth of offerings, not only of repertoire, but also of vintage, genre, and practitioner—from rising artist to devoted amateur to seasoned pro and all points in between. Some festivals are also training academies, the best-known including Aspen, Tanglewood, Lucerne, and Verbier. Others are strictly geared to serve a paying public, such as Philadelphia’s Mann Center or the Bravo! Vail Music Festival. Many are both, with lessons, workshops, rehearsals by day and public concerts by night. Enjoy!

2023 Guide to Top Competitions
2023 Guide to Top Competitions
February 2023
Everything for 100 competitions
We've gathered the many interlocking pieces of any competition—application deadlines, eligibility rules, artistic disciplines, frequency, dates, fees, jury members—to present our largest Guide to Top Competitions.
On a technical note, you’ll see that many dates in the Guide reflect the near two-year pause caused by the pandemic. In some cases, the deadline for applications has passed and the judges have already made their choices (and notified them) though the live rounds, both semis and finals, have yet to take place. We are still making strides to recover.

MA Top 30 Professionals of the Year: The Resilient Warriors
The MA 30 Professionals of the Year:
The Resilient Warriors
December 2022
The 2022 Top Professionals of the Year dealt with the pandemic and its aftereffects on the performing arts through game-changing innovation or endless toil, or both.
From the Verbier Festival to the streets of London, from quickly assembled open-air concerts to countless Zoom sessions, these are the people redefining and driving the performing arts towards a future shaped by their vision and ever-changing forces.
Read the articles below or  
The Musical America 2022 Top Professionals of the Year

danah bella, Professor and Chair of Dance, Peabody Conservatory at Johns Hopkins University

Jennifer Bowman, Director of Community and Learning, Houston Grand Opera

Reba Cafarelli, Managing Director, Third Coast Percussion

Geoffrey John Davies, Founder, CEO and Editor-in-Chief, The Violin Channel

Anthony Davis, Composer; Distinguished Professor of Music, University of California, San Diego

Andre Dowell, Chief of Artistic Engagement, Sphinx Organization

Portia Dunkley, Founder, Music of the Unsung America, New Canon Chamber Collective / Owner, Teeny Violini

Martin T:son Engstroem, Founder and Director, Verbier Festival

Jan Feldman, Executive Director, Lawyers for the Creative Arts

Kathryn Ginsburg, General Manager, Detroit Symphony Orchestra

Brian Goldstein, Partner, GG Arts Law

Christina Jensen, Founder and President, Jensen Artists

Blake-Anthony Johnson, President annd CEO, Chicago Sinfonietta

Kristin Jurkscheit, Executive Director, Taki Alsop Conducting Fellowship

Andrea Kalyn, President, New England Conservatory

James M. Kendrick, Attorney, Alter, Kendrick & Baron

Andrew Lane, Vice President, Touring and Artistic Management, Curtis Institute of Music

Polly van der Linde, Director/Owner, Sonatina Piano Camps

Robert Moir, Founder, Robert Moir Artistic Strategies

Justin Moniz, Assistant Professor of Vocal Performance; Associate Director of Vocal Performance & Coordinator of Vocal Pedagogy, NYU Steinhardt / Executive Director, Hawaii Performing Arts Festival

Milica Paranosic, Founder and President, Paracademia Center

Lara Pellegrinelli, Scholar and Journalist

Liz Player, Founder, Executive and Artistic Director, Harlem Chamber Players

Benjamin K. Roe, President & CEO, Heifetz International Music Institute

Gil Rose, Artistic Director, Boston Modern Orchestra Project / Artistic Director/Conductor, Odyssey Opera

Deborah Sandler Kemper, General Director and CEO, Lyric Opera of Kansas City

Kathy Schuman, Artistic Director, Caramoor Center for Music and the Arts

Kate Sheeran, Executive Director, Kaufman Music Center

Matthew Shivlock, General Director, San Francisco Opera

Harriet Stubbs, Concert Pianist

Howard Watkins, Assistant Conductor, Metropolitan Opera / Vocal Arts Faculty, The Juilliard School / Graduate Vocal Arts Faculty, Bard College Conservatory of Music

Julius P. Williams, President, International Conductors Guild


2023 Guide to Summer Camps, Programs & Institutes
2023 Guide to Summer Camps, Programs & Institutes
November 2022
Looking Ahead to the Musical Summer of 2023
It is heartening to witness the many positive indicators that the performing arts are up and running again after two years of masking, vaxing, and Zooming. There are even remnants from that challenging time that have morphed into more lasting creative endeavors: The annual Guide to Summer Camps, Institutes, & Programs has three enduring and distinct categories: U.S., International, and Virtual—this last with seven entries. This helps explain why, at 311, there are more listings in this year's Guide than ever before.

2022-23 Guide to Music Schools
2022-23 Guide to Music Schools
September 2022
Music education as the pandemic's impact recedes
We create the Guide to Music Schools each year because change is constant in the performing arts and, even more particularly, in music. If a school wants to keep its enrollment robust, it has to keep up with the times. Northeastern University, for example, offers Bachelor of Science degrees in, among others, Electrical Engineering and Music with Concentration in Music Technology, and Game Design and Music with Concentration in Music Technology.
From year to year, courses and tracks are added or dropped; career services expanded; tuition increased (usually) or dropped altogether for at least three (it used to be just one) conservatories that are fully funded; collaborations with other institutions or departments are offered for double degrees; audition requirements, teacher-to-student ratios—they all change annually and we make sure stay on top of them for the Guide.

2022 Guide to Festivals
2022 Guide to Festivals
A return to summer performances
April 2022
The largest Festivals Guide—details for 115 festivals
The 2022 festival season feels like a joyous welcome home party after so long. Masks on or off, audiences and artists are lining up for live and in-person musical and terpsichorean performances in picturesque settings around the world, in vineyards, mountains, valleys, lakeshores, and amphitheaters historic and modern.
As usual, we’ve packed the Guide with the essentials, including dates, geographic and venue information, ticket prices and purchase links, pandemic safety links as needed, artistic directors, performers, web addresses, and social media links galore. Personally, we’ve already got one foot out the door, heading to the mountains, valleys, and any place in between for some serious music-making and listening. Hope you are too.

2022 Guide to Competitions
2022 Guide to Top Competitions
A light starting to shine?
February 2022
Details for nearly 100 top competitions
But it is safe to say 2022 is looking more solid for competitions or, at least, for predicting and solidifying their information (be sure to check their websites for updates). Scrolling through the near-100 listings here, you’ll find quite a few looming application deadlines, along with live/streamed events in locations ranging from Ljublijana, Slovenia, to Cork, Ireland, to Flint, MI.
The stakes are high, the challenges vast. But the rewards—monetary, professional, and just knowing you tried for your personal best—are huge, not just for the participants, but for a field that celebrates constant rejuvenation.

MA Top 30 Professionals of the Year: The Pandemic: Meeting the Moment
The MA 30 Professionals of the Year:
The Pandemic: Meeting the Moment
December 2021
We asked the worldwide performing arts industry and the results are in:
Who rose to the challenge of the pandemic?
This year, we honor 30 individuals whose heroic efforts have helped to sustain the performing arts during one of the most difficult and often tragic times in modern history—the pandemic. Their creativity, leadership, and hard work are worthy not only of high praise, but of our collective gratitude.
Read the articles below or  
Lorna Aizlewood, Chief Operating Officer and General Counsel, HarrisonParrott Wayne S. Brown, President and CEO, Michigan Opera Theater
Camille Delaney-McNeil, Director, Beckmen YOLA Center at Los Angeles Philharmonic Lara Downes, Pianist and Host and Resident Artist, USC Radio Group
Lawrence Edelson, Artistic and General Director, American Lyric Theater Sophie Galaise, Managing Director, Melbourne Symphony Orchestra
Xiang Gao, Distinguished Professor of Music, University of Delaware, and Artistic Director, Master Players Martha Gilmer, Chief Executive Officer, San Diego Symphony Orchestra
Sasha Gutiérrez, Soprano, Impresaria Daniel Hahn, Vice President of Education, Playhouse Square
Neeta Helms, President, Classical Movements Andrew Irvin, Concertmaster, Arkansas Symphony Orchestra
Cerise Lim Jacobs, Founder, Executive Producer, Librettist, White Snake Projects Lisa Jaehnig, Managing Director, Shuman Associates
Terell Johnson, Executive Director, Chicago Philharmonic Jennifer Koh, Violinist
David LaMarche, Conductor and Music Administrator, American Ballet Theater Nancy Laturno, Chief Executive Officer, Mainly Mozart
Charlotte Lee, President and Founder, Primo Artists / Founder, Performing Arts Managers and Agents Coalition Frank Luzi, Vice President of Marketing & Digital Strategy, Opera Philadelphia
Anthony McGill, Principal Clarinet, New York Philharmonic Heather Noonan, Vice President, Advocacy, League of American Orchestras
Iván Enrique Rodríguez, Director of Education and Community Engagement, The New York Philharmonic Christina Scheppelmann, General Director, Seattle Opera
David Snead, President and CEO, Handel and Haydn Society Titus Underwood, Principal Oboe, Nashville Symphony / Associate Professor, UC College-Conservatory of Music / Music Video Producer
B.C. Vermeersch, Executive Director, Musicians Foundation, Inc. Rod Vester, Director of Contemporary Music; Assistant Professor, Shenandoah University Conservatory
Philip Wilder, President & General Director, Chanticleer Tomer Zvulun, General & Artistic Director, Atlanta Opera
2022 Guide to Summer Camps
2022 Guide to Summer Camps, Institutes & Programs
Plan your summer of music (finally …)
November 2021
As proven by the roughly 300 individual listings in the 2022 Guide, the phrase summer "camp" no longer applies strictly to children at play, nor does "institute" imply young artists at work. You can study lied in Vienna, practice yoga in Belgium, sing your heart out in Mandarin in China, play tennis in Peoria, or learn the Taubman Method at the Golandsky Institute in California.

2021-22 Guide to Music Schools
2021-22 Guide to Music Schools
Pursuing musical education in the pandemic age
September 2021
Students of the arts once sought only to train to achieve artistic excellence, but now that's not enough. On the heels of the pandemic and the move to streaming, an artist must also be an audio/video producer, winning onscreen personality, social media expert, and marketing whiz.
Music schools and conservatories are attempting to meet the challenge with solutions ranging from mentoring faculty, technology, and internships and fellowships, to name a few. Pay close attention to the Guide's “Career/Post Graduate Assistance” section

2021 Guide to Festivals
2021 Guide to Summer Festivals
Looking ahead to a season of music
April 2021
Our largest Festivals Guide
Hope is in the air, vaccinations are in (many) arms, and our hardy crop of mountain, lakeside, and pastorally sited music-makers appear to be in recovery mode from a very long year. The latest Guide lists 100-plus entries, some still in the throes of program planning, others with their schedules nailed down, one or two strictly online, and most a combination of the above. We are thrilled on many levels to deliver the Guide and look forward to a summer season of music.

2021 Guide to Competitions
2021 Guide to Top Competitions
Competing in the time of COVID-19
February 2021
Details for nearly 100 top competitions
With the arrival of the vaccines, a bit of light has emerged at the end of a long tunnel for musicians and competitions. It is a testament to competition organizers that, whether postponing deadlines, changing venues, or being forced to make any number of other alterations, these competitions have persevered. Their commitment to bringing new, exceptional talent into the limelight persists, and with that, their continued nourishment and renewal of the field.

2020 Guide to Festivals
2021 Guide to Summer Camps, Institutes & Programs
Envisioning Summer 2021
November 2020
Summer 2021 holds promise: by then, having waited for COVID-19 to dissipate, artists will be hungry to perform, rehearse, teach, and/or listen to live music in a shared environment. Fortunately, there are many opportunities being planned, and our annual Guide to Summer Camps, Institutes, and Programs lists nearly 300 possibilities.

2020 Guide to Festivals
2020-21 Guide to Music Schools
Includes pandemic policies for each school
September 2020
The Guide is always a substantial undertaking, even under normal circumstances.
Needless to say, we are not in normal circumstances. Looking into what is still a very cloudy crystal ball, we have added a few practical, pandemic-caused questions this year: Will you be starting in the fall as planned? Later? Will classes shift online? Will masks be required on campus? What about testing? Will classes be smaller? Any academic changes in store? Will on-campus housing be altered? Tuition change?
Consider: a new generation of musicians who are not only learning their craft, but also developing new coping skills, learning how to go with the flow, and, perhaps most importantly, become video producers par excellence.

2020 Guide to Festivals
2020 Guide to Summer Festivals
Details for more than 100 events
April 2020
While the 2020 Guide to Summer Festivals is packed with more than 100 festivals, this Guide is also as much an expression of hope as it is of planning in this unpredictable time.
Festivals’ status and schedules are in continual flux, as you might imagine, so this Guide accurately reflects everyone’s plans for the coming season. We urge you to check with the individual events to confirm; we will be updating these pages as we receive new information.
Musical America’s 2020 Festival Guide offers a wealth of robust programming plans and we hope to see them come to fruition.

2020 Guide to Top Competitions
2020 Guide to Top Competitions
Details for more than 90 contests
February 2020
Competitions have many moving parts—application deadlines, eligibility rules, artistic disciplines, frequency, dates, fees, jury members. We've gathered and filtered them all to present the sixth Guide to Competitions, our largest yet.
In addition, each part has subtleties and iterations. For instance, jury members may be teachers and, if so, the question arises as to whether their students will be allowed to compete (always a sharp discussion point after the winners are announced).
We run all those disparate elements through our filter to make the result as useful as possible. We hope it’s helpful, both to aspiring talent and to those trying to find the bright future stars.

MA Top 30 Professionals of the Year: Movers & Shakers of the Performing Arts
The MA 30 Professionals of the Year:
The Movers & Shakers of the Performing Arts
December 2019
We polled the worldwide performing arts industry:
Who keeps the performing arts relevant?
This year's Top 30 are wonderfully diverse, ranging from artist managers to publicists, teachers, operations chiefs, impresarios and record producers.
We ask the industry each fall for the folks who deserve major kudos for all they have done and are doing to keep the performing arts vibrant. Join us in saluting the 2019 Musical America Professionals of the Year.
Read the articles below or
Eduardo Gabriel Álvarez Ortega, Director General and Conductor, Acapulco Philharmonic Orchestra Stephanie Arrigotti, Producer/Director, Western Nevada Musical Theater Company
Patricia Barretto, President & CEO, Harris Theater for Music & Dance Stephen Marc Beaudoin, Executive Director, The Washington Chorus
Kathleen van Bergen, CEO and President, Artis-Naples Shana Bey, Associate Orchestra Personnel Manager, Los Angeles Philharmonic
Alexander Lloyd Blake, Founder and Artistic Director, Tonality Synneve Carlino, Chief Communications Officer, Carnegie Hall
Crystal Carlson, Director of Operations, Cleveland International Piano Competition Adam Cavagnaro, President and Founder, Promethean Artists
Leslie DeShazor, Violist, Teacher Charles Dickerson, Executive Director and Conductor, Inner City Youth Orchestra of Los Angeles / South Side Chicago Youth Orchestra
Monica Felkel, Director of Artist Management, Young Concert Artists Sarah Hoover, Associate Dean for Innovation, Interdisciplinary Partnerships and Community Initiatives, The Peabody Institute of The Johns Hopkins University
Rena Kraut, Executive Director, Cuban American Youth Orchestra François Mario Labbé, President, Analekta
Marianne LaCrosse, General Manager and Education Programs Director, Music@Menlo Ashley Magnus, General Director, Chicago Opera Theater
Ahmad Mayes, Director, Education & Community Engagement, Cincinnati Symphony Orchestra Jazmín N. Morales, Manager, Center for Innovation and Community Impact, The Colburn School
Veronica Neo, COO and Co-Founder, Primephonic Andrew Ousley, Publicist and Presenter, Unison Media / Death of Classical
Gary A. Padmore, Director of Education and Community Engagement, The New York Philharmonic Melissa Smey, Associate Dean and Executive Director, Miller Theatre at Columbia University School of the Arts
Johnnia Stigall, Manager, Pre-college and Pathway Programs, Cleveland Institute of Music Caen Thomason-Redus, Senior Director of Community & Learning, Detroit Symphony Orchestra
Melissa Wegner, Executive Director, Metropolitan Opera National Council Auditions David Whitehill, Executive Director, Asheville Symphony Orchestra
Sarah Williams, New Works Administrator, Opera Philadelphia Benjamin Woodroffe, Chair, Global Foundation for Performing Artists

2020 Guide to Summer Camps, Institutes & Programs
2020 Guide to Summer Camps, Institutes & Programs
November 2019
We gathered all the important details you need to make decisions for your 2020 summer. From a villa in Tuscany to a log cabin in the Colorado Rockies, summer programs are popping up everywhere—and we have details on nearly 300 of them.
These relaxed, often bucolic settings also provide vast opportunities for networking and for just plain making new friends. Some of them offer regular camp activities, such as hiking and swimming; one program provides archery instruction along with master classes in string playing and chamber music. In virtually all cases, the chance to mix and mingle with the faculty is a given—meals are often served in a common dining room and the attire, except perhaps at those evening events, is strictly casual.
We hope you enjoy perusing your summertime music options, no matter your age, expertise, or geographical preference.

2019-20 Guide to Music Schools
2019-20 Guide to Music Schools
September 2019
 
For our largest Music Schools Guide, we culled about 60 institutions from our data base of nearly 1,200 schools. We focused on quality and reputation, and paid little attention to school size.
The result: the 2019-20 Guide runs the gamut from the Academy of Vocal Arts in Philadelphia (23 students) to the Jacobs School of Music at Indiana University (1,600 students).
While a school’s size doesn’t necessarily impact its quality, it can impact the breadth of options. Large university music programs will more likely offer, say, a double degree in trombone performance and business. However, some of the smallest schools are tuition-free, and most schools in the Guide offers some training in the music business.
For the student of the arts, it seems the field is rich in options.

The Move to Mobile
The Move to Mobile:
Ticketing, Programming & Marketing in the Arts
November 2016
Your audiences are mobile and are using their devices before, during(!) and after performances, according to research in this Special Report. Is your mobile marketing, ticketing and programming meeting your customers' needs?
Read the articles below or
Mobile Preferences among Arts Patrons Going Mobile: The Options
Going Mobile: A Few Vendors Redesigning with Mobile in Mind
Making the Switch to Mobile Ticketing Making the Switch:: The Wheeler Opera House in Transition
Making the Switch: Maryland Symphony’s Eureka Moment Making the Switch: Cleveland Orchestra’s New Ticketing App
Mobile and Live Performance: A Not Imperfect Union 3 Mobile Solutions, 3 Years Later

Growing Audiences: 7 Success Stories
Audience Development
Growing Audiences: 7 Success Stories
June 2016
As the digital entertainment options continue to explode, arts organizations are devising ever-more ingenious solutions for growing audiences and staying relevant.
Here are how seven arts organizations are using new thinking, new programs and new media.
Read the articles below or
The Pacific Northwest Ballet Gets Past “It’s Not for People like Us” The Clay Studio: Hands-on Participation Opens New Doors
New World Symphony’s Wallcast: Planting the Seeds of Future Audiences Fleisher Art Memorial: Staying Relevant in a Changing Neighborhood
Minnesota Opera: A Non-traditional Partner Attracts a New Audience Manhattan Theatre Club: $30 Tickets for 30-Year-Olds
Chicago Theatre Week: The Collaborative Approach to Audience Development

Publishing 2.0: The Move Toward Digital
Publishing 2.0:
The Move Toward Digital
November 2015
The move toward delivery and use of digital music scores (and music notation software) has gained enormous speed since our first Special Report on the subject last year.
Discover what major organizations and innovators are doing.
Read the articles below or
Digital Score Delivery—Finding a Universal Model
Bonus: Results of G. Shirmer survey with the
Major Orchestra Librarians' Association
Digital vs. Print: Three Committed Converts
Digital vs. Print: Three Music Librarians Weigh the Pros and Cons
Editing in the New Age: Same Job, Different Tools
Accessing Music Scores on the Web: Where to Look for What

Digital Streaming: Reaching a Larger Audience through Digital Means
Digital Streaming: Reaching a Larger Audience through Digital Means
June 2015
The promise has been there for a while: streaming your live performances to a vastly expanded worldwide audience. But only recently have all the elements come together, such as Internet speed, ecommerce tools, reduced video creation costs and audience comfort with the digital streaming medium.
Is it time to take a serious leap into live digital streaming? Musical America asked the bellwethers how they did it and interviewed experts to discover the best ways to get started (and where the pitfalls are).
Read the articles below or
How the Detroit Symphony Live-streamed Its Way to Success A Few Tips for First-time Streamers
Platforms and Providers: A Few of the Biggies that Stream Classical Music Live How Medici.tv Turned a Slowing TV Market into a Speedy, Streaming One
Platforms and Providers: A Few That Specialize in Classical Music The Digital Concert Hall: A Virtual Venue, Literally
Nuts and bolts: from the Philharmonie to cyberspace Five Minutes with the Chicago Symphony: Where to Put Streaming in the Media Mix
How it works, from script to stream Untangling the rights

Community Engagement: 5 Cool Case Studies
Community Engagement: 5 Cool Case Studies
September 2014
Many arts organizations have realized if they want younger and/or more clientele, they’ll have to go out into their communities and get them. In Cool Case Studies, we focus on five organizations doing just that, in ways we think are particularly inventive.
Read the articles below or
Central Ohio Symphony's Drumming Circle Baltimore Symphony Orchestra: OrchKids
The Pueblo Opera Program San Francisco Opera's ARIA Network
Musical Instrument Museum: Education is the Main Mission

Music Publishing: Copyright DeMystified
Music Publishing: Copyright DeMystified
June 2014
Musical America’s latest Special Report, Music Publishing: Copyright Demystified, untangles the many components of the “bundle of rights” protecting and fostering the very core of the arts world: The Work. After all, the proper use of artistic works is one of the bedrocks of the business as well as for fostering creativity. It also keeps everyone on the right side of the law.
Read the articles below or
The Pros and Cons of Self-Publishing BUSTED! The Top Ten Myths of Music Copyright
Untangling the Bundle: Grand Rights vs. Small Rights Predicting the Future: Music Publishing in 2025
Untangling the Bundle: Synchronization Rights, Mechanical Rights (and quite a few more) From the Musical America archives, July 1924: What will the Music of 2024 A.D. Be Like?
Commissioning a New Work: Navigating the Rights Dept of Justice Takes on Music Licensing

Turning Points in 5 Extraordinary Careers
The Moment: Turning Points in
5 Extraordinary Careers
March 2014
For some exceptional performers and business notables, success has followed a path filled with wrong turns, lucky breaks, crises of the psyche—or all of the above.
Here are the stories of five of those extraordinary careers.
Read the articles below or
Carl Tanner: From Trucker to Bounty Hunter to…Opera Singer? Nadja Salerno-Sonnenberg: A Career Crisis with a Happy Ending
Sir Nicholas Kenyon: From Humble Scribe to Powerful Arts Honcho Takehiro “Take” Ueyama: The Shortstop Who Slid Into Choreography
Håkon Kornstad: A Magical Moment at the Met
Careers Bonus
List of Executive Recruiters
From Ask Edna — Sage advice from:
• Edna Landau
• Graham Parker, GM and vice president, WQXR classical radio station
• Shauna Quill, executive director, New York Youth Symphony

The Recording Maze: Navigating, Coping & Cashing In
The Recording Maze: Navigating, Coping & Cashing In
October 2013
The recording landscape has been transformed by technology's relentless march forward. Still, achieving success in whatever side of the business you are on—producing, selling, distributing, even buying recordings—means navigating the recording labyrinth.
Read the articles below or
The Distribution Maze: Bring a Compass, Part I The Distribution Maze; Bring a Compass, Part II
The Distribution Maze: Bring a Compass, Part III Five Minutes, Five Questions with 3 Top Label Execs
The Best Classical Music App Yet Classical Recordings & The App
The Musical America Recording Surveys Fall Recordings: A Somewhat Incomplete (but Still Pretty Good) List

Social Marketing: Blueprint for Success in the Arts
Social Marketing: Blueprint for Success in the Arts
September 2013
Social marketing is now a critical business tool—and requires a businesslike approach. What is your strategy and ROI? Are your efforts organized for greatest impact? What can you learn from other successful operators?
Read the articles below or
Four Tips for Awesome Social Media Marketing Posts Five Twitter Tips
It’s (Mostly) in the Planning Tracking Social Media: A Few Good Tools
Five Steps to Using Facebook Insights A Week in the Social Media Life of Le Poisson Rouge
State Bicycle Co.’s Facebook Success

Mobile Marketing: The Arts in Motion
Musical America Special Report
Mobile Marketing: The Arts in Motion
June 2013
The stunning growth of mobile—and the way audiences have embraced it—point to one thing: mobile is vibrant and lucrative and will reward performing arts organizations that target audiences through innovative, relevant marketing.
Read the articles below or
Catching Up with Our Mobile Society Five Organizations That are Big on Mobile
Mobile Vendors: Just a Few Going Mobile: The Options
Mobile Solutions: eighth blackbird Mobile Solutions: Steppenwolf
Mobile Solutions: Brooklyn Academy of Music Mobile Solutions: Houston Symphony
Arts Patron Smartphone Use Time for the Performing Arts to Get Mobile
Quick Tips from the Experts Making Mobile Money
Mobile Media in the Concert Hall: Who’s Doing It and Who’s Not

Fundraising: The Keys to the Cashbox
Musical America Special Report
Fundraising: Keys to the Cashbox
April 2013
Fundraising is a performing art requiring creativity, skill, and discipline. In this Special Report, we look at successful efforts, some of the pitfalls, and how to leverage social media for ongoing fundraising success.
Read the articles below or
Social Fundraising, an Essential Tool A Quick Look at Kickstarter
How Columbia University Raised $7 Million Online in One Day Competitive Fundraising: Wearing Your Cause on Your Face
Donations are in the Eye of the Beholder: Artseed's "Artathon" Competitive Fundraising: Video Gamers Fight against Cancer
What’s in a Name? More Than You Might Think Turning Likes, Friends, and Followers into Donors
It’s All in the Data Raising Money and the Law: Beware the Ask
What’s the difference between a nonprofit and a 501(c)(3)?

Tickeing: The New Age
Musical America Special Report
Ticketing: The New Age
February 2013
It used to be simple: sell the ticket, fill the house, earn the income, end of story. Not anymore. The sale is now the start of a far more personalized relationship with your customer. We explore the needed technology, skills and methods.
Read the articles below or
5 Tips for Selling More Tickets Ticket Pricing: Technology Replaces the Crystal Ball
Buying a Ticket Is a Social Event 5 Steps to Choosing the Right System
Choosing the Right Ticketing System: The Major Players How to Get the Most Out of Your Ticketing Investment Dollar
Ticketing is Getting Personal Where Should Ticketing Live in My Organization?
The Story Behind the Battle Over Paperless

2012: The Year in the Performing Arts
Musical America Special Report
2012: The Year in the Performing Arts
December 2012
We took a look back at 2012 and a peek ahead at 2013. Read about the most important news stories in 2012, the year's movers and shakers, some of the best decisions made, and predictions for 2022 from some of the industry's leaders.
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2012 Newsmakers 2012 News Milestones
2012's Ten Truly Inspired Ideas A few Predictions for 2022
First Annual JJ Opera Awards

Rising Stars in the Performing Arts
Musical America Special Report
Rising Stars in the Performing Arts
November 2012
We combed the business to look for the up-and-comers, the ones with the fresh take, people who are injecting new ideas into the performing arts industry: Artist Managers, Orchestra Leaders, Presenters, Communications & Public Affairs Pros, Educators, and Radio & Recording Pros. These professionals bring something truly special to booking, presenting, promoting, educating and raising money. Musical America's Rising Stars—the ones to watch.
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Rising Stars in...Artist Management Rising Stars in Orchestra Leadership
Rising Stars in...Presenting Rising Stars in...Radio & Recording
Rising Stars in...Education Rising Stars in...Communications/Public Affairs

Visas: The Journey to the U.S.
Musical America Special Report
Visas: The Journey to the U.S.
October 2012
Obtaining visas for non-U.S. artists to visit the United States can be daunting and frustrating. Musical America talked with managers, presenters, lawyers and the U.S. government to find out how to speed this sometimes overwhelming process.
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Ten Steps to a Foreign Artist Visa: A Vastly Oversimplified Guide Visa Processing Countdowns
No Such Thing as a Stupid Question
Tales from the Crypt: Horror Stories and Lessons Learned The Story of O (and P)
USCIS Service Center Tips
Visa Definitions It's About Time, Part I: A Conversation with the USCIS
Case Study: Hiring New Artists Who Don’t Have a Full Résumé of “Evidence” It's About Time, Part II: A Conversation with the U.S. Dept. of State
Case Study: Managing Foreign Artists with Multiple U.S. Bookings Case Study: Hiring Artists from the Arab World
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Case Study: Large Volume of Non-WesternArtists Presented Case Study: An International Music Director Who Wants International Artists on his U.S. Stage
Case Study: Helping Presenters in their Visa Crises

Social Media and the Performing Arts
Social Media and the Performing Arts
September 2012
Experts and marketers in and out of the performing arts reveal how to tap the power of social media for effective arts marketing, boosting your ticket sales and exciting your audiences.
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Tips, Tricks & Best Practices Social Media & Ticket Sales: Introduction
Turn ON Your Smartphones Social Media & Ticket Sales: Big Apple Circus
Organizing Social Media Social Media & Ticket Sales: Cleveland Indians
Measuring Up Social Media & Ticket Sales: Disney On Ice
Case Study: eighth blackbird Tumbles forward with Tumblr Best Practices: Facebook Marketing for Arts Organizations
Location, Location, Location

Musicians and their Health Care
June 2012
Musicians are "the elite athletes of the small muscles"—with the need to stay on top of their abilities during a long career. We looked into the unique health care needs and solutions faced by musicians and businesspeople in the performing arts.
Musician, Protect Thyself: A Few Ounces of Prevention Injury Susceptibility Quiz
Heavy Lifting: Works of Notorious Notes Attention Orchestra Management: You Can Help
Clinics and Medical Practitioners: United States Clinicians and Medical Practitioners: Outside the United States
Good News Case Study No. 1: Peter Oundjian’s Personal Journey Good News Case Study No. 2: Flutist Nora Shulman
Turning Performance Anxiety into Your Personal Best Insuring Your Staffers: An Informal Survey
Group Health Insurance Plans for Performing Artists*

Competitions: Behind the Scenes
May 2012
Key players across competitions provide straight answers to critical questions. Judges: what do they really look for? Presenters: does winning ensure bookings? Managers: do competitions matter? Winners: does winning make a difference?
Read the articles below or download the special report PDF.
Managers: Do Competitions Matter? (or not) 5 Minutes with 4 Presenters: Win a Contest, Get a Gig?
Choosing the Best Competition for YOU Competitions with Deadlines between 15 May 2012 and 15 May 2013
What Do the Judges Look For? Winners Tell Their Stories: Nadja Salerno-Sonnenberg
Winners Tell Their Stories: Christine Goerke Winners Tell Their Stories: Joshua Weilerstein
Winners Tell Their Stories: Emanuel Ax Winners Tell Their Stories: Carol Wincenc
Winners Tell Their Stories: Nigel Armstrong

Digital Media Marketing in the Arts
April 2012
Packed with actionable information and best practices—case histories, in-depth interviews, tips, best practices and deep-dive reviews of successful digital marketing campaigns in the performing arts.
Read the articles below or download the special report PDF.
Tips, Tricks & Best Practices for Digital Marketing Introduction to Five Case Studies
Why You Care About Pinterest (even if you don't know what it is) Case Study No. 1: Detroit Symphony Orchestra
On the Horizon: New Location-based Apps Case Study No. 2: National Theatre of Scotland
Best Practices for Emailing in the Arts Case Study No. 3: Kronos Quartet
Email Best Practices For the More Advanced Case Study No. 4: New York Philharmonic
Four Digital Campaigns That Worked (#1): Composer/Soloist Tracy Silverman Case Study No. 5: Los Angeles Philharmonic
Four Digital Campaigns That Worked (#2): Pianist Jim Brickman A LOOK INSIDE: Opera House Arts' Digital Marketing (annual budget: $650K)
Four Digital Campaigns That Worked (#3): The Jerome L. Greene Performance Space—'Battle of the Boroughs' A LOOK INSIDE: Cal Performances' Digital Marketing (annual budget: $13M)
Four Digital Campaigns That Worked (#4): The New World Center WALLCAST Concerts A LOOK INSIDE: Indianapolis Symphony Orchestra's Digital Marketing (annual budget: $27M)
 

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