Posts Tagged ‘arts administration’

Pursuing Two Careers Simultaneously

Wednesday, January 4th, 2012

 

 by Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I am a composer, recently graduated with two Masters degrees, and I have chosen the administrative route for a small and ambitious organization. In your earlier column entitled “Overqualified and Underemployed”, you rightly wrote that many connections can be made working in an administrative position in the field of music. The downside is that (especially in this economy) many administrative jobs are 50+ hours a week, plus additional hours for commuting. The result is little time and energy for pursuing one’s musical craft during the week (and family members have their own ideas about your weekend time). Here’s my question: One disconcerting thing I have heard from multiple sources is that an administrator (I’m an executive director) is not taken seriously as a “real” musician; the implication being that if one is REALLY talented, one wouldn’t need to take a day job. Is this a reality? Not counting academia, are there musicians/composers with good reputations as both? –CS Rusnak

Dear CS Rusnak:

While I am not totally surprised to hear that numerous people have questioned the seriousness of a musician’s commitment and level of accomplishment if they hold a day job, it does seem peculiar both from the point of view of today’s economy and the number of established and renowned musicians who do both, with great distinction. In the case of younger musicians, it should come as no surprise that opportunities don’t always present themselves right out of school and that composers, in particular, who rely on commissions, might need to supplement their income in other ways. My colleague, Kristin Lancino, who is Vice President at G. Schirmer Inc. in New York, tells me that there are four people in her office who work full-time and who are active composers or performers/conductors. If one looks at higher profile administrative positions, one finds Ed Harsh, President and CEO of New Music, USA, himself a composer, and Laura Kaminsky, Artistic Director of Symphony Space in New York, who received a prestigious Koussevitzky Music Foundation-Library of Congress award to write her recently premiered piano concerto for Ursula Oppens. Undoubtedly, these arts administrators find that their day jobs lend an extra dimension to their creative lives, removing them from the potential isolation of a composer’s daily existence and immersing them in the heart of the performing world. Their interaction with music industry colleagues on a daily basis also serves to increase awareness of their creative output. More importantly, their administrative positions afford them opportunities to build new audiences and to mentor and assist young musicians, while possibly giving them exposure. Composer Missy Mazzoli was Executive Director of MATA, an organization committed to helping young composers. Some of today’s most beloved artists have managed to assume leadership roles in arts administration, achieving all of these goals and more, while maintaining a rigorous performing schedule. A towering example is Placido Domingo, founder of the Operalia Competition, who concurrently juggled General Director positions with both the Kennedy Center and the Los Angeles Opera. Musical America’s 2012 Musicians of the Year, David Finckel and Wu Han, show no sign of reducing their busy solo, duo or chamber music performance schedules, while simultaneously lending their brilliant vision and artistic direction to the Chamber Music Society of Lincoln Center, as well as Music@Menlo, which they founded. Hopefully, these examples prove that if one is a REALLY talented musician, one might still want to take a day job (or two), for the sheer joy of sharing one’s experience with others, expanding opportunities for the next generation of performers, and ensuring that the venues in which they will perform will be run with the vision and openness needed to promote those performers’ increasingly innovative and groundbreaking ideas.

To ask a question, please write Ask Edna.

© Edna Landau 2012  

 

Gateways to Jobs in Arts Administration

Thursday, October 20th, 2011

by Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I hope you won’t mind a slightly different question from those you have been answering so splendidly and thoroughly in your excellent columns, asked by one of your former colleagues and longtime friends. I come from a small town in the United Kingdom. Many decades ago when I was in my teens, I knew that I wanted to work in the international music business but in those days it was impossible to find anyone to advise how to achieve that goal. I therefore decided to apply for a graduate traineeship with the BBC, which I was exceedingly fortunate to get. With that grounding, I was able to move into opera and orchestral management. I now receive requests from a lot of younger people who genuinely want to work in an administrative capacity but have absolutely no idea how to enter the business of arts management. What advice would you give to those wishing to get on the first rung of the ladder, whether that be working in an artists’ management company or a professional performing arts organization? —John Duffus

Dear John:

Great to hear from you and happy to answer such a fundamentally important question to many of our readers. The happy news is that there are probably many more opportunities available to those aspiring to jobs in arts administration than there were when you and I were young. It seems less critical to have participated in an arts administration program if the objective is to secure a position in artist management, than it might be to work in a performance venue or organization such as an orchestra or opera house. There is an extremely gifted and capable young man working at IMG Artists by the name of James Egelhofer, whom we hired while I was working there. He had just graduated from Brown University with an interesting and promising resumé but he obviously had no experience in the field. I could tell after a few minutes of his interview that he would be a star and he went on to manage significant artists while still in his 20’s,  after having learned the trade by servicing a group of artists, observing his co-workers’ activities and asking a lot of terrific questions. IMG Artists is lucky to still have him. In recognition of the indistinct path towards jobs in artist management, a joint venture was recently undertaken by the University of New Orleans, Arts Northwest and the North American Performing Arts Managers and Agents (NAPAMA) to launch a professional certification program for performing arts and managers. Courses are offered online and in person at professional conferences.

The pathway to other arts administration jobs might also consist of working one’s way up the ladder from an entry level position. However, it should be noted that there are some wonderful arts administration programs throughout North America and in Europe as well. Among them is an arts management program offered by Teachers College/Columbia University, whom we are delighted to have as our “Ask Edna” sponsor this month. A comprehensive list of such programs is offered on the website of the Association of Arts Administration Educators. Musical America also offers a list of such programs on its website (available to subscribers) and in their annual directory, which is accessible in many school libraries.

Although you only asked about getting on “the first rung of the ladder,” I would like to add that there are some important programs available to individuals who have already gained experience in the arts management field but who wish to graduate to a more advanced position. These should be treasured in our difficult economic climate. Among them are the League of American Orchestras’ Orchestra Management Fellowship Program and Essentials of Orchestra Management, National Arts Strategies’ executive education and organizational leadership programs, and the Clore Leadership Programme in London. If one were to look at the resumés of those currently holding leaderhip positions in the arts throughout the world, a good number would reflect participation in the excellent arts administration programs mentioned above and on offer throughout the world. I am sure that our readers have information to share on this topic and I hope we will be hearing from you soon!

I would love to have YOUR question! Please write Ask Edna.

©Edna Landau 2011

Crossing Over to the Other Side

Thursday, September 22nd, 2011

By Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I read your blog regularly and am happy that you welcome questions from people of all ages and all corners of the arts world. I have worked in the orchestra sector, in the area of arts administration, for the past seven years. I enjoy the work that I do in securing guest artists for our orchestra, working closely with our music director, and planning their visits. However, I have recently begun to think that I might be happier working more closely with the artists themselves as an artist manager. Can you please tell me whether it would be logical for me to move to the artist management side and what sort of preparation I might need. Thank you very much. —a curious arts administrator

Dear curious arts administrator:

Your contemplated move from arts administrator to artist manager is certainly not illogical. Others have made that move, although not frequently. The biggest challenge in making such a move is going from a buying mentality to a selling mentality. In your current position, your goal is to secure guest artists for your orchestra at the most reasonable price possible. As an artist manager, you will need to fight for the fee that you know your artist is expecting and there may not be any flexibility in the negotiation. In your current position, you need to perform various tasks which are pretty straightforward: engage a certain artist on dates that work for the orchestra, with a conductor or music director who wants to work with them, in repertoire that will work in the particular season, at a fee that falls within the orchestra’s budget. As a manager, you will be taking direction from the artist, who may or may not be flexible about all of these things. The confidence and apparent power you may have displayed in making an offer to an artist, knowing that others could just as well fit the bill, will not sit well with an artist client who wants the engagement but relies on you to negotiate slightly different terms than those on offer. This could range from a higher fee to different repertoire, to a modified rehearsal schedule or media clause. An artist manager actually finds himself or herself trying to please two clients – the artist and the presenter, with whom they hope to book many artists in the future. Ultimately, it is the artist who must remain your top priority. The agility that is required in this balancing act is best learned by observing how the finest managers work and asking for their counsel.

In thinking further about this possible career move, ask yourself whether you are a good listener, consider yourself to be very flexible, have the patience to tackle each challenge that could come with getting all the conditions right, and the humility to accept a non-compromising established artist’s point of view.  Do you have the sense of protectiveness, perseverance and long-term vision that are required to build an emerging artist’s career? Can you derive the same satisfaction from turning down an engagement that you and your artist thought was unwise at a given time as going to contract for a date that seemed just right? If you are not sure, try to speak in confidence to a few managers whom you might meet at conferences or who accompany their artists to engagements with your orchestra. Ask them to describe their day to day responsibilities – both the joys and the challenges. This is really the best preparation you can do. The technical things should already be familiar to you, such as contracts, tech riders and broadcast riders. You might also sound out some of the artists who visit your orchestra as to the nature of their relationship with their manager and what aspects of it are most important to them.

As you have seen me write before, the rewards of a career in artist management are immense and are newly experienced each time one’s artist walks out on stage and delivers a captivating performance. Helping to arrange an artist’s debut in a major city or working with an artist to commission a new piece of music generates a great deal of satisfaction for a manager who can justifiably feel that they are a part of the artist’s ongoing successful career. It is this type of satisfaction that fuels the energy that is needed to develop and help maintain an artist’s career at the highest level. There is also a special joy that comes from working closely with an artist over an extended period of time and becoming part of their lives. This is very different from the brief time you get to spend with artists in your current position. Since there is a real need for new talent on the artist management side, I personally hope that you will decide to cross over the divide. I am happy to answer any future questions you may have!

To ask a question, please write Ask Edna.

© Edna Landau 2011