Archive for the ‘Ask Edna’ Category

Reaching Out to Past and Potential Supporters

Thursday, January 10th, 2013

By: Edna Landau To ask a question, please write Ask Edna. The end of 2012 has brought a deluge of e-mails into my Inbox. Some were holiday greetings, coupled with updates on an artist’s current activities. Others were invitations to a showcase or to visit with an artist at the conferences which take place in New [...]

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New Year’s Resolutions

Thursday, January 3rd, 2013

By: Edna Landau To ask a question, please write Ask Edna. The New Year presents us with a wonderful opportunity to take stock of our individual goals and priorities and address them with renewed vigor and dedication. For many of us, these may include some of the following: creating a website or regularly updating an existing [...]

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Tips for Giving a Successful Media Interview

Thursday, December 13th, 2012

By: Edna Landau To ask a question, please write Ask Edna. I am very grateful to my longtime friend and colleague, Albert Imperato, for sharing his time and expertise with me in connection with today’s blog post. Albert is a veteran of the public relations industry and Founding Partner of 21C Media Group, Inc. Most of [...]

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A Studio of Entrepreneurs

Thursday, December 6th, 2012

By: Edna Landau To ask a question, please write Ask Edna. I have often wondered whether violists are more entrepreneurial than other groups of musicians. I have written about Nadia Sirota and have had Jessica Meyer as a guest on this blog, to name just two whom I admire greatly. This idea was reinforced when I [...]

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A Master Multitasker

Thursday, November 29th, 2012

By: Edna Landau To ask a question, please write Ask Edna. I am frequently asked how musicians can be expected to handle the various artistic, administrative, financial, and performance related responsibilities they must regularly juggle and still not have their performances suffer in quality. I actually wrote about this in an earlier column entitled Time out [...]

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Hearing the Artist’s Voice

Thursday, November 15th, 2012

By: Edna Landau To ask a question, please write Ask Edna. One of the questions I am asked most frequently when I meet with students at music schools and conservatories is: How important is it to have a website? I increasingly tell them that it is very important. The challenge for a musician who is still [...]

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Reaching Out During the Storm

Thursday, November 8th, 2012

By: Edna Landau To ask a question, please write Ask Edna. For those who live along the eastern seaboard of the United States, this past week was filled with overwhelming challenges, including displacement from homes, freezing temperatures,  loss of electrical power, extensive property damage and financial loss. Many of us have read about the telethon organized [...]

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The Power of a Program

Thursday, November 1st, 2012

By: Edna Landau To ask a question, please write Ask Edna. On Monday, October 15, while reading the Arts section of The New York Times, I was struck by the fact that more than half of one page was taken up by two reviews of concerts that had very small audiences and that were performed by [...]

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A Flair for Marketing

Thursday, October 25th, 2012

By: Edna Landau To ask a question, please write Ask Edna. I am often asked by artists and ensembles how they can gain recognition for themselves and build a following. The easiest way to answer them is by way of example. Prior to March 1, 2012, I don’t think that Sybarite5 was on my radar screen. [...]

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Performing on the High Seas

Thursday, October 18th, 2012

By: Edna Landau To ask a question, please write Ask Edna. When I had the pleasure of meeting with participants in the Imani Winds Chamber Music Festival last summer, I addressed a number of questions that had been submitted in advance. One question concerned playing on music cruises, and how to apply for such opportunities. I [...]

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