By: Edna Landau To ask a question, please write Ask Edna. ‘Tis the season to perform in a competition. A little over two weeks ago, the American Pianists Association announced that pianist Sean Chen is the winner of the 2013 Christel DeHaan Classical Fellowship, valued at over $100,000. As I write this column, 63 candidates are [...]
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By: Edna Landau To ask a question, please write Ask Edna. Dear Edna: First, thanks for your blog. I recommend it to folks all the time! And here’s my latest question: I was wondering if you could give us your perspective on what makes an effective musician’s publicity video – for both soloists and ensembles? I’ve [...]
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By: Edna Landau To ask a question, please write Ask Edna. I am very grateful to my longtime friend and colleague, Albert Imperato, for sharing his time and expertise with me in connection with today’s blog post. Albert is a veteran of the public relations industry and Founding Partner of 21C Media Group, Inc. Most [...]
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By: Edna Landau To ask a question, please write Ask Edna. I am often asked by artists and ensembles how they can gain recognition for themselves and build a following. The easiest way to answer them is by way of example. Prior to March 1, 2012, I don’t think that Sybarite5 was on my radar screen. [...]
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By: Edna Landau To ask a question, please write Ask Edna. I would like to thank the following individuals who helped me prepare this week’s column: Naomi Grabel, Director, Marketing and Creative Services, Carnegie Hall; DeAnna Sherer, Coordinator, Artistic Programs, Carnegie Hall; Monica Parks, Director of Publications, The New York Philharmonic; Christopher Beach, President & Artistic [...]
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By: Edna Landau To ask a question, please write Ask Edna. I recently had the pleasure of leading a Professional Skills session at The Academy – a program of Carnegie Hall, The Juilliard School and the Weill Music Institute, in partnership with the New York City Department of Education. The twenty Fellows currently participating in this [...]
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By: Edna Landau To ask a question, please write Ask Edna. Just a week ago, I had the pleasure of visiting the Oberlin Conservatory at the kind invitation of Prof. Kathleen Chastain. Prof. Chastain teaches a course called Professional Development for the Freelance Artist and she has been encouraging her students throughout the semester to send [...]
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by Edna Landau To ask a question, please write Ask Edna. Hi, Edna. My name is Caitlin Mehrtens and I’m a first year harp student at the Oberlin Conservatory. I have a question about being humble and marketing oneself as a musician. I have struggled in part with balancing being humble and writing a bio or [...]
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by Edna Landau To ask a question, please write Ask Edna. I am grateful to several colleagues who assisted me in preparing my response to the following question: the distinguished entertainment attorney, Donald Franzen, and his associate, Mark Robertson; Jaime Campbell Morton, who is a viral marketing and social networking expert and who founded Artspromo, and [...]
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by Edna Landau To ask a question, please write Ask Edna. Please note that in the months of June, July and August, I will be posting new entries to this blog on a bi-weekly basis. I am grateful to all of you for your interest in “Ask Edna” and wish you a very pleasant summer. Dear [...]
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