Archive for the ‘Publicity and Promotion’ Category

Tooting Your Own Horn

Thursday, October 13th, 2011

by Edna Landau To ask a question, please write Ask Edna. Hi, Edna. My name is Caitlin Mehrtens and I’m a first year harp student at the Oberlin Conservatory. I have a question about being humble and marketing oneself as a musician. I have struggled in part with balancing being humble and writing a bio or […]

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Suggestions for Managing Your Image on YouTube

Thursday, September 29th, 2011

by Edna Landau To ask a question, please write Ask Edna. I am grateful to several colleagues who assisted me in preparing my response to the following question: the distinguished entertainment attorney, Donald Franzen, and his associate, Mark Robertson; Jaime Campbell Morton, who is a viral marketing and social networking expert and who founded Artspromo, and […]

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Getting to Know You (writing a good bio)

Thursday, June 2nd, 2011

by Edna Landau To ask a question, please write Ask Edna. Please note that in the months of June, July and August, I will be posting new entries to this blog on a bi-weekly basis. I am grateful to all of you for your interest in “Ask Edna” and wish you a very pleasant summer. Dear […]

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There Is No Such Thing as Bad Publicity (or is there?)

Thursday, May 12th, 2011

by Edna Landau To ask a question, please write Ask Edna. From time to time, I receive questions from parents who want to help guide their children along a not very clearly defined career path, or who simply want to understand how things work. Since Mother’s Day was celebrated just a few days ago, I […]

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Here’s My Program—Where Do I Fit?

Wednesday, March 23rd, 2011

by Edna Landau To ask a question please write Ask Edna. Dear Edna: So wonderful of you to take questions! I run an ensemble called “Ljova and the Kontraband” which primarily performs its own original music. Its sound is informed by the classical, folk, jazz and world music traditions. Whenever I hear an artist speak […]

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Reflections on a Website

Thursday, February 17th, 2011

by Edna Landau Dear Edna, I know this is a very basic question but what should be included on an artist’s website? For an ensemble website, how much information should be included about the individual artists?—Wanting to Get it Right Dear Wanting to Get it Right: In 1975, shortly after the foundations of the Internet […]

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