Archive for the ‘Ask Edna’ Category

A Record Release Party for the Under Twelve Crowd

Thursday, January 23rd, 2014

By: Edna Landau To ask a question, please write Ask Edna. A new record release is a cause for celebration. Most artists arrange a party to which they invite press, industry contacts and friends. There is food and drink, the artist performs a bit, and recordings (often autographed) are given to the guests. Not so pianist […]

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Producing Effective Conductor Videos

Thursday, January 9th, 2014

By: Edna Landau When it comes to producing performance videos, conductors would seem to be at a greater disadvantage than other artists. Every process that is central to the advancement of their careers, such as applications for music directorships, orchestra staff positions, training programs or competitions depends on the submission of sample performance videos. Yet […]

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A Full-Time Labor of Love

Thursday, December 19th, 2013

By: Edna Landau To ask a question, please write Ask Edna. As the year is about to draw to a close and the holiday gift giving season is upon us, I have decided to shine a spotlight on an individual who for the past fourteen years has given an extraordinary gift to music lovers in southern […]

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Promoting Multitalented Artists

Thursday, December 5th, 2013

By: Edna Landau To ask a question, please write Ask Edna. A few weeks ago, I had the pleasure of leading a Lunch and Learn seminar at the Juilliard School. This weekly series, curated by Courtney Blackwell Burton, the director of the school’s Office of Career Services, covers a variety of topics of importance to the […]

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The Road Unexpectedly Taken

Thursday, November 21st, 2013

By: Edna Landau To ask a question, please write Ask Edna. It is no secret that a large number of today’s most successful arts administrators in music at one point studied an instrument, voice, conducting or composition but moved on in a different direction that was inspired by their earlier experience. Not one of the many […]

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Some FAQs About Artist Management

Thursday, November 7th, 2013

By: Edna Landau To ask a question, please write Ask Edna. One of the seminars I have led most often in recent years is entitled “A Backstage View of Artist Management”.  Here are some of the questions I am most frequently asked: How will I know when I am ready for management? The hardest thing about […]

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A Master Concertmaster

Thursday, October 24th, 2013

By: Edna Landau Dear Edna: I am a violinist with a Bachelor’s and Master’s degree from a major American conservatory. I have won top prizes in some competitions and have always expected that I would be able to attract management and enjoy a solo career. As of late, I have begun to have my doubts […]

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DIY Publicity

Thursday, October 10th, 2013

By: Edna Landau In my most recent blog post, I addressed the question of how to find a publicist for a special project. The reality is, however, that many young musicians are not in a position to pay a publicist even for an individual project. For this reason, I am dedicating this column to DIY […]

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Finding a Publicist for your Project

Thursday, September 26th, 2013

By: Edna Landau To ask a question, please write Ask Edna. Having written an article in Musical America’s 2011 Directory entitled Getting Noticed in the 21st Century, I am often approached by young artists who are contemplating a variety of projects such as recordings or special concerts and who want to know how to get noticed […]

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Inspiration and Mentoring in the Workplace

Thursday, September 12th, 2013

by Edna Landau To ask a question, please write Ask Edna. Over the summer months, I had the opportunity to speak with a number of young people who are currently working in artist management, as well as others who have moved on to different areas of the classical music business. Having felt for a long time […]

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