PROFESSIONAL GROWTH
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And be sure to browse the excellent career advice offered by legendary Artist Manager Edna Landau in her Ask Edna blog and the entertainment law experts in their Law and Disorder blog.

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Send your questions to Edna Landau at AskEdna@MusicalAmerica.com and she’ll answer through Ask Edna. Click the links below to read Edna’s recent columns on the critical aspects of launching and managing and professional music career.
Communicating with Your Audience
During Edna’s 23 years as managing director of IMG Artists, she personally looked after the career of violinist, Itzhak Perlman and launched the careers of musicians such as pianists Evgeny Kissin and Lang Lang, violinist Hilary Hahn, and conductors Franz Welser-Mõst and Alan Gilbert.
Edna believes young musicians can grow their own careers, with “hard work, blind faith, passion for the cause, incessant networking and a vision that refuse[s] to be tarnished by naysayers.”
Special Reports
MA Top 30 Professional of the Year: Eduardo Gabriel Álvarez Ortega
Director General and Conductor
Acapulco Philharmonic Orchestra
“We have a special venue,” says Álvarez. “We play in a cave. You have to walk a kilometer and a half to get to the concert inside the cave. It’s a magical musical experience.”
Grutas de Cacahuamilpa, one of the largest cave systems in the world, is a national park in northeast Guerrero. The Philharmonic gives performances in a cavern called the “Auditorium” that has a large flat floor and is equipped with seats. “We’ve played repertoire by Mahler, we’ve played some Carmina Burana, Mexican music like Huapango, some Beatles and Queen music,” Álvarez says. “The people love it.”
Guerrero is one of Mexico’s poorest states, and it has been plagued by drug cartel violence. The Philharmonic, funded by the state government, was founded by Álvarez in 1998 with a mission “to preserve and promote the musical culture of Guerrero.” It is made up of 90 fulltime professional musicians and plays an average of 80 concerts a year.
“This orchestra is a central part of life here,” Álvarez says. “We play all the classical composers, but we also play folkloric music from Guerrero.” Álvarez, born in Mexico City, has enjoyed a long career as an accordion player, violinist, and conductor. He has guest conducted orchestras throughout Latin America and around the world, such as the Moscow Philharmonic, the Rotterdam Philharmonic, and the China National Symphony. One of his proudest achievements was taking the Acapulco Philharmonic on tour to Chicago in 2002.
“We had four concerts in Chicago, where many people from Guerrero now live. They all came to hear us play.”
