Archive for the ‘Publicity and Promotion’ Category

Promoting Multitalented Artists

Thursday, December 5th, 2013

By: Edna Landau To ask a question, please write Ask Edna. A few weeks ago, I had the pleasure of leading a Lunch and Learn seminar at the Juilliard School. This weekly series, curated by Courtney Blackwell Burton, the director of the school’s Office of Career Services, covers a variety of topics of importance to the […]

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DIY Publicity

Thursday, October 10th, 2013

By: Edna Landau In my most recent blog post, I addressed the question of how to find a publicist for a special project. The reality is, however, that many young musicians are not in a position to pay a publicist even for an individual project. For this reason, I am dedicating this column to DIY […]

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Finding a Publicist for your Project

Thursday, September 26th, 2013

By: Edna Landau To ask a question, please write Ask Edna. Having written an article in Musical America’s 2011 Directory entitled Getting Noticed in the 21st Century, I am often approached by young artists who are contemplating a variety of projects such as recordings or special concerts and who want to know how to get noticed […]

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A Healthy Approach to Competitions

Thursday, May 9th, 2013

By: Edna Landau To ask a question, please write Ask Edna. ‘Tis the season to perform in a competition. A little over two weeks ago, the American Pianists Association announced that pianist Sean Chen is the winner of the 2013 Christel DeHaan Classical Fellowship, valued at over $100,000. As I write this column, 63 candidates are […]

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Appealing Promotional Videos

Thursday, April 11th, 2013

By: Edna Landau To ask a question, please write Ask Edna. Dear Edna: First, thanks for your blog. I recommend it to folks all the time! And here’s my latest question: I was wondering if you could give us your perspective on what makes an effective musician’s publicity video – for both soloists and ensembles? I’ve […]

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Tips for Giving a Successful Media Interview

Thursday, December 13th, 2012

By: Edna Landau To ask a question, please write Ask Edna. I am very grateful to my longtime friend and colleague, Albert Imperato, for sharing his time and expertise with me in connection with today’s blog post. Albert is a veteran of the public relations industry and Founding Partner of 21C Media Group, Inc. Most […]

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A Flair for Marketing

Thursday, October 25th, 2012

By: Edna Landau To ask a question, please write Ask Edna. I am often asked by artists and ensembles how they can gain recognition for themselves and build a following. The easiest way to answer them is by way of example. Prior to March 1, 2012, I don’t think that Sybarite5 was on my radar screen. […]

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The Most Desirable Photos, From a Presenter’s Perspective

Thursday, April 26th, 2012

By: Edna Landau To ask a question, please write Ask Edna. I would like to thank the following individuals who helped me prepare this week’s column: Naomi Grabel, Director, Marketing and Creative Services, Carnegie Hall; DeAnna Sherer, Coordinator, Artistic Programs, Carnegie Hall; Monica Parks, Director of Publications, The New York Philharmonic; Christopher Beach, President & Artistic […]

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Choosing Your Opening Line

Thursday, April 19th, 2012

By: Edna Landau To ask a question, please write Ask Edna. I recently had the pleasure of leading a Professional Skills session at The Academy – a program of Carnegie Hall, The Juilliard School and the Weill Music Institute, in partnership with the New York City Department of Education. The twenty Fellows currently participating in this […]

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The Student as Critic

Thursday, December 8th, 2011

By: Edna Landau To ask a question, please write Ask Edna. Just a week ago, I had the pleasure of visiting the Oberlin Conservatory at the kind invitation of Prof. Kathleen Chastain. Prof. Chastain teaches a course called Professional Development for the Freelance Artist and she has been encouraging her students throughout the semester to send […]

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