PROFESSIONAL GROWTH
Click on the tabs below to advance your career by searching Contests & Awards, Schools, Festivals, Camps, Service Organizations, and our list of Services and Products, Scholarships and Grants and Events and Conferences.
And be sure to browse the excellent career advice offered by legendary Artist Manager Edna Landau in her Ask Edna blog and the entertainment law experts in their Law and Disorder blog.
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Send your questions to Edna Landau at AskEdna@MusicalAmerica.com and she’ll answer through Ask Edna. Click the links below to read Edna’s recent columns on the critical aspects of launching and managing and professional music career.
Communicating with Your Audience
During Edna’s 23 years as managing director of IMG Artists, she personally looked after the career of violinist, Itzhak Perlman and launched the careers of musicians such as pianists Evgeny Kissin and Lang Lang, violinist Hilary Hahn, and conductors Franz Welser-Mõst and Alan Gilbert.
Edna believes young musicians can grow their own careers, with “hard work, blind faith, passion for the cause, incessant networking and a vision that refuse[s] to be tarnished by naysayers.”
Special Reports
MA Top 30 Professional: Achia Floyd
Director of Foundation Relations and Community
Sphinx Organization
Achia Floyd’s fundraising philosophy is reflected in her title, with the focus on “relations,” for the Sphinx Organization. “Relationships are everything in life, and definitely in fundraising,” says Floyd. “My job is more person-to-person than just writing proposals. It’s through building relationships with foundation officers that I get funding.”
A flutist with a master’s degree in arts administration from Florida State University, Floyd joined the Sphinx executive staff in 2022. She has been successful in raising nearly $4 million thus far. In 2021 both Sphinx and Floyd’s then-employer, the Atlanta Music Project, were recipients of transformative gifts from the foundation of MacKenzie Scott, ex-wife of Amazon mogul Jeff Bezos. Since 2020, she has donated at least $14 billion of her fortune to more than 1,600 nonprofits. Scott has given $1 million-plus to Sphinx.
“It is unheard of for someone to call and say they’re going to give you a lot of money, and then actually give you the money within a month with no stipulations, no reports required, nothing,” Floyd says. “It put the spotlight on Sphinx and AMP, and that has led to funding from other organizations.”
According to Floyd, foundations are moving toward artist-centered philanthropy, spurred by the loss of income many artists experienced in the pandemic. As part of that trend, Sphinx’s regranting program has become central to helping the Black and Latinx musicians enrolled in its programs, especially when it comes to covering travel costs for orchestra auditions. “Foundations want to give money directly to artists, but artists may not know how to get the money, so having an intermediary like Sphinx do the regranting meets everyone’s needs,” she says.