PROFESSIONAL GROWTH
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And be sure to browse the excellent career advice offered by legendary Artist Manager Edna Landau in her Ask Edna blog and the entertainment law experts in their Law and Disorder blog.
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Send your questions to Edna Landau at AskEdna@MusicalAmerica.com and she’ll answer through Ask Edna. Click the links below to read Edna’s recent columns on the critical aspects of launching and managing and professional music career.
Communicating with Your Audience
During Edna’s 23 years as managing director of IMG Artists, she personally looked after the career of violinist, Itzhak Perlman and launched the careers of musicians such as pianists Evgeny Kissin and Lang Lang, violinist Hilary Hahn, and conductors Franz Welser-Mõst and Alan Gilbert.
Edna believes young musicians can grow their own careers, with “hard work, blind faith, passion for the cause, incessant networking and a vision that refuse[s] to be tarnished by naysayers.”
Special Reports
MA Top 30 Professional: Connor Bogenreif
Career Advisor
College of Performing Arts, Chapman University
A perennial question for Connor Bogenreif to answer is: “What can you do with that degree?” Bogenreif is career advisor for the 400 undergraduates majoring in music, dance, and theater in the College of Performing Arts (CoPA) of Chapman University, located in Orange County, CA, with a total enrollment of 10,000. “We do get that from parents,” he says. “The earning potential is higher in other industries than in the arts, and jobs may be more obtainable. Many of our students do have kind of a one-track mindset about only being on stage. For me, it’s mainly a matter of lowering their blinders. I encourage them to explore how many career options are actually available to them.”
Bogenreif’s own profile is a good model for students. A cellist, he graduated from the school’s conservatory in 2015, and then went on to earn a master’s in cello performance at California State University, Long Beach. Now he balances his time between his CoPA work and his cello, freelancing as a sub with orchestras. He is also on the board of the Association of California Symphony Orchestras
“After finishing my studies, I still wanted to perform, but I also realized that I liked the administrative part,” says Bogenreif, who worked at the Long Beach Symphony in operations and education before returning to Chapman. “I tell students that having a performance background is really valued on the administrative side of music, dance, and theater institutions.”
Students hone their artistry from faculty practitioners. “Where I can help is with how to manage the business side of a career. I can also be a help in navigating the audition process.”
He sees performance training as a transferrable skill in the job market. “Performing arts students are effective communicators, and being in a music ensemble, a dance company, or theatrical production, they learn how to work as part of a team. Those are skills employers prioritize.”