PROFESSIONAL GROWTH
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And be sure to browse the excellent career advice offered by legendary Artist Manager Edna Landau in her Ask Edna blog and the entertainment law experts in their Law and Disorder blog.
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Send your questions to Edna Landau at AskEdna@MusicalAmerica.com and she’ll answer through Ask Edna. Click the links below to read Edna’s recent columns on the critical aspects of launching and managing and professional music career.
Communicating with Your Audience
During Edna’s 23 years as managing director of IMG Artists, she personally looked after the career of violinist, Itzhak Perlman and launched the careers of musicians such as pianists Evgeny Kissin and Lang Lang, violinist Hilary Hahn, and conductors Franz Welser-Mõst and Alan Gilbert.
Edna believes young musicians can grow their own careers, with “hard work, blind faith, passion for the cause, incessant networking and a vision that refuse[s] to be tarnished by naysayers.”
Special Reports
MA Top 30 Professional: Brian Goldstein
Partner
GG Arts Law
Arts and entertainment lawyer Brian Goldstein hears one question repeatedly from U.S. clients who want to engage foreign artists. “They ask me, ‘Before we commit to this, what do you think the chances are that we can get this artist into the United States, and how difficult is it going to be?’ For example,” he continues, “let’s say it’s a Russian musician, but he doesn’t live in Russia, and the client wants to know if it is worth it to consider booking him, and how much is it going to cost.”
Goldstein’s response: “Be prepared for problems and delays.”
“It always comes down to convincing someone in a government cubicle that it’s in the U.S. national interest for the Metropolitan Opera or the New York Philharmonic or any other performing arts organization to get this person an artist visa,” he says.
At least 50 percent of his business at GG Arts Law involves assisting presenters with negotiations to obtain visas for foreign artists. It’s always been a challenge, he says, “but the pandemic turned what was already an unpredictable, illogical, expensive, and political process into a quagmire. We’re still dealing with all the repercussions of that. Thankfully, with Covid at least diminished this year, the business came blasting back, but the immigration system is still a mess.”
Goldstein worked pro bono to aid the Ukrainian Freedom Orchestra, which last summer toured a dozen cities in Europe and the U.S. in the name of what Ukraine President Volodymyr Zelensky called “artistic resistance” to the Russian invasion. Proceeds went to Ukrainian relief. GG Arts Law expedited the non-U.S. artist visas needed for three concerts at Lincoln Center and the Kennedy Center and a PBS broadcast.
“The Ukraine project was near and dear to my heart,” Goldstein said. “Knowing that I played a small part in making it happen felt great.”