PROFESSIONAL GROWTH
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Send your questions to Edna Landau at AskEdna@MusicalAmerica.com and she’ll answer through Ask Edna. Click the links below to read Edna’s recent columns on the critical aspects of launching and managing and professional music career.
Communicating with Your Audience
During Edna’s 23 years as managing director of IMG Artists, she personally looked after the career of violinist, Itzhak Perlman and launched the careers of musicians such as pianists Evgeny Kissin and Lang Lang, violinist Hilary Hahn, and conductors Franz Welser-Mõst and Alan Gilbert.
Edna believes young musicians can grow their own careers, with “hard work, blind faith, passion for the cause, incessant networking and a vision that refuse[s] to be tarnished by naysayers.”
Special Reports
MA Top 30 Professional of the Year: Xiang Gao
Distinguished Professor of Music, University of Delaware
Artistic Director, Master Players
Composer, Shanghai Sonatas
The rise in racially motivated violence during the COVID-19 pandemic moved University of Delaware Professor Xiang Gao to complete a work about another global tragedy: the Holocaust. With extra time on his hands, the violinist-composer began penning a musical called Shanghai Sonatas, which shines a light on the under-appreciated legacy of Jewish classical musicians in China. The show, completed with help from a diverse team of writers, directors, and historians, tells the story of a Chinese-American violinist whose musical roots trace back to the 1930s, when musicians fleeing Nazi Germany settled in Shanghai and began teaching, thereby laying the foundation for Western classical music in China.
So well received were early performances, Shanghai Sonatas is to be filmed as a documentary and its score adapted for symphony orchestra. “I am passionate about this project that focuses on equity and inclusion,” Gao said, noting that the show illustrates “how immigrants struggle to create a balance between two cultures, and how they are empowered by the arts to find a sense of belonging in the community.”
That’s not all that occupied Gao during the pandemic. As founding director of the university’s Master Players concert series, the violinist also worked to keep the presenting organization afloat and produce virtual content to sustain and develop its audience. When the university made a “substantial” cut to his operating budget and staff, Gao did his own fund raising and grant writing. Meanwhile, he and his remaining staff leveraged their technical and musical know-how to address the issue of climate change. Burnt Ice and Kaitiaki (Maori for “Guardians”), among other videos, feature him performing his own music against footage from U.S. National Parks and Iceland. Gao said the productions not only sustained the Master Players during the shutdown but helped the concert series broaden its audience. “I believe in innovation that attracts young audiences during this tough time in our industry,” Gao said.