PROFESSIONAL GROWTH
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Send your questions to Edna Landau at AskEdna@MusicalAmerica.com and she’ll answer through Ask Edna. Click the links below to read Edna’s recent columns on the critical aspects of launching and managing and professional music career.
Communicating with Your Audience
During Edna’s 23 years as managing director of IMG Artists, she personally looked after the career of violinist, Itzhak Perlman and launched the careers of musicians such as pianists Evgeny Kissin and Lang Lang, violinist Hilary Hahn, and conductors Franz Welser-Mõst and Alan Gilbert.
Edna believes young musicians can grow their own careers, with “hard work, blind faith, passion for the cause, incessant networking and a vision that refuse[s] to be tarnished by naysayers.”
Special Reports
MA Top 30 Professional of the Year: Crystal Carlson
Director of Operations
Cleveland International Piano Competition
“I’ve always loved problem solving,” says Crystal Carlson, who has had plenty of opportunity to do just that in her tenure with the Cleveland International Piano Competition. Starting as a temporary administrative assistant in 2011, Carlson rose through the organization to become director of operations seven years later. She oversees all of the Competition’s programming, including concerts and events, education and outreach, as well as the box office and artist management for medalists.
“I’ve kind of learned every job in the office,” she says. “When you work for a small nonprofit, you end up doing everything. It’s something different every day. There are so many parts and pieces to the Competition. It gets really, really crazy busy.”
Carlson faced an “extremely challenging” time when the organization was in a top-level leadership transition during the six months leading up to the 2018 CIPC for Young Artists. Without a CEO in place, it was her job to organize and carry out the event involving 25 contestants, an international jury, and all the logistics that go into a two-week competition and festival. “I had to rally the troops, because the staff had to put on the Competition no matter what, and we did it,” she says. “Board members were over the moon at the success of the event.”
Trained as a music theater and opera singer, with a professional studies certificate in vocal performance from the Cleveland Institute of Music, Carlson has an understanding of what it takes for pianists to thrive in the Competition. “They need to enjoy themselves, and that’s what a lot of contestants miss out on, because they want to be so technically correct,” she says. “When they’re so focused on technique, their personalities don’t come out on stage. I have noticed that those who just roll with the punches—because anything can happen in the Competition—are the ones that do well.”