PROFESSIONAL GROWTH
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Send your questions to Edna Landau at AskEdna@MusicalAmerica.com and she’ll answer through Ask Edna. Click the links below to read Edna’s recent columns on the critical aspects of launching and managing and professional music career.
Communicating with Your Audience
During Edna’s 23 years as managing director of IMG Artists, she personally looked after the career of violinist, Itzhak Perlman and launched the careers of musicians such as pianists Evgeny Kissin and Lang Lang, violinist Hilary Hahn, and conductors Franz Welser-Mõst and Alan Gilbert.
Edna believes young musicians can grow their own careers, with “hard work, blind faith, passion for the cause, incessant networking and a vision that refuse[s] to be tarnished by naysayers.”
Special Reports
MA 30 Movers & Shapers: Carla Dirlikov Canales
Founder, CEO, & Artistic Director
The Canales Project
Carla Dirlikov Canales is an opera singer turned diversity advocate. The mission of her Canales Project is “to give voice to issues of identity and culture through music and conversation.” With an eclectic roster of more than 25 artists, the project presents programs such as “Finding Your Voice,” a partnership with the Boys and Girls Clubs of Tucson, Arizona, that encourages children to use music and storytelling to address personal challenges; and “Hear Her Song,” which celebrates women changing the world.
The Michigan-born Canales, a mezzo-soprano of Bulgarian and Mexican descent, tells her own story to explain the project’s origins. “I spent most of my childhood traveling back and forth between the U.S. and Mexico, and as an adult, traveling all over singing opera. So when it came to defining my identity, I checked the ‘other’ box. Well, that made me feel that I didn’t belong in any box, and that was not a good feeling, because it’s human nature to want to belong. I soon realized there is a box where I belong: the ‘all’ box.”
She cites a U.S. Census Bureau projection that, by 2044, more than half of the nation’s population will be part of a minority race or ethnic group. “Then everyone will belong to the ‘all’ box. This is why I decided to use my voice to try to help others on their journey from the ‘other’ to the ‘all.’”
As an opera singer, Canales is known for the title role of Bizet’s Carmen with companies around the world. In 2014, she was the first singer to win the Sphinx Medal of Excellence, awarded to emerging young black and Hispanic classical musicians. Apart from the Canales Project and a number of TED Talks, her 2018 calendar includes singing in a Leonard Bernstein centenary program at the Kennedy Center and two Mahler programs in China next spring: The Second Symphony with Shenzhen Symphony Orchestra in Shenzhen, in April, and Des Knaben Wunderhorn with the China National Symphony Orchestra
in Beijing, in June.