Posts Tagged ‘young artist’

Opening Pandora’s Box

Thursday, September 4th, 2014

By Brian Taylor Goldstein, Esq.   

Dear Law and Disorder:

Loved your recent Musical American newsletter article on ethics.  As a manager, I was very interested when you wrote: “Indeed, the time is long overdue to start considering changes to the long standing paradigms and business models between managers and artists that, for many reasons and for all parties, are no longer viable.”  Any chance I could get you to expand on that comment a bit? 

Must I? It’s only going to get me in trouble! Oh, well, here goes….

It’s hardly a secret that everyone throughout the arts industry is working harder and harder and earning less and less—and searching for both solutions and as well as excuses. Managers and agents are increasingly becoming frustrated with artists who they perceive as making unreasonable expectations and demands in exchange for paltry commissions. Artists are increasingly becoming frustrated with managers and agents who they perceive as earning large commissions but are unable or unwilling to provide the additional skills and services that they feel are necessary in today’s arts and entertainment marketplace.

While some managers are exploring different options (ie: fixed retainers, hourly rates, reduced commissions for more successful artists, etc.) others are wedded to the strict commission model. As I sit here typing this on my computer keyboard surrounded by my collection of quills and antique ink wells, I am the first to admit that I am a staunch traditionalist, resistant to change, and have even been described as “a walking ritual.” However, change is inevitable and merely continuing to claim that what worked in the past will work in the future, ignores the present realities. Assuming that there is some sort of “industry standard” that has and will survive the test of time is both unrealistic and short sighted.

Under the traditional agent or management relationship, managers and agents literally advance their services on the expectation that they will be compensated with an engagement commission at some point in the future and that, if the artist sticks around long enough and is successful, the agent or manager will recoup the initial investment of their time and efforts. While it’s intended to be a mutually beneficial partnership, is this still the case? Are the risks still equitable? While most certainly there are issues to consider far beyond mere economic and business challenges, being an impresario doesn’t always pay the bills. Part of what makes the performing arts industry so unique is the personal passion most agents and managers share for the work of the artists they represent. Nonetheless, even where the goal is to introduce an artistically important artist to new audiences and perpetuate critical art forms, selling tickets, booking engagements, and discovering new programming opportunities are all commercial enterprises. If the end result is that managers and agents simply cannot afford to stay in business, then everyone loses.

One often overlooked factor is that agents and managers are not used to thinking of their time as a valuable commodity. However, like attorneys, doctors, and others who provide personal services, managers and agents are primarily “selling” their time, expertise, and experience and the traditional commission model doesn’t often adequately compensate for the value of the time actually spent. Similarly, because artists think in terms of results, they often don’t have a realistic understanding of how much time and effort it takes to provide them with the services and results they require and often conclude they can find better deals elsewhere or on their own. In other words, a manager’s own success can often undermine the perception of how hard they are actually working.

It’s one thing for an agent or manager to advance their time, but I’m also increasingly seeing agents and managers advancing their own money to cover artist expenses with the expectation of being reimbursed by the engagement or tour fees. When did an agent or manager’s business plan including being a bank? I’ve even seen many managers and agents advance costs for airline tickets or tour expenses, including visas and taxes, out of their own pockets only to have the tour cancelled or an artist leave the roster. At what point is a tour or artist not worth saving?

All of this leads to some important questions: is a demanding artist actually “worth” the time and effort that they require? How do you deal with a demanding client base without killing yourself?  Is the commission model still viable? What services do artists really want, need, or expect? (Remember, at least from a legal perspective, the “client” of an agent or manager is always the artist, never the venue.)  Is there a more efficient or cost effective way of providing those services? Are managers and agents spending too much time learning new skills at the expense of focusing their time on those areas where they already have expertise? While in many instances, the traditional an arrangement is the only way a new or young artist can afford management or an agent, does this arrangement continue to make sense with more established and successful artists? Does it ever make sense for an agency or management company to become overely dependent upon commissions from top artists to underwrite the less successful artists on the roster? Are there other viable options to earning revenue than simply charging higher commissions? Hourly rates? Retainers? Fixed fees? Merging smaller agencies and companies into larger and larger behemoths? Are there different arrangements that might better serve artists as well as agents and managers?

While I obviously have my own thoughts and opinions on these topics, they would hardly be dispositive or universally applicable. There is never going to be a single solution that works for everyone and, ultimately, each agency or management is going to need to develop different solutions that work for them, their business plans and goals, and their artists. Still, I’d love to see more serious consideration and exploration of these topics on multiple levels. Frustratingly, whenever I am a party to workshops and discussions about “new business models”, it almost inevitably winds up being a discussion of how to “sell” artists to presenters and, rarely, if ever, an honest assessment of the field of management and artist representation itself. In other words, the focus of exploration tends to be outwards—how to sell better, package better, market better, and, in short, reach venues and presenters in different ways. While those issues are unquestionable important, there remains a perception that it’s the marketplace that needs to fixed. If you really want to examine new paradigms in a changing environment, agents and managers, as well as artists and presenters, will also need to look inwards and examine themselves as well.

Have a great season everyone!

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For additional information and resources on this and otherGG_logo_for-facebook legal and business issues for the performing arts, visit ggartslaw.com

To ask your own question, write to lawanddisorder@musicalamerica.org.

All questions on any topic related to legal and business issues will be welcome. However, please post only general questions or hypotheticals. GG Arts Law reserves the right to alter, edit or, amend questions to focus on specific issues or to avoid names, circumstances, or any information that could be used to identify or embarrass a specific individual or organization. All questions will be posted anonymously and/or posthumously.

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THE OFFICIAL DISCLAIMER:

THIS IS NOT LEGAL ADVICE!

The purpose of this blog is to provide general advice and guidance, not legal advice. Please consult with an attorney familiar with your specific circumstances, facts, challenges, medications, psychiatric disorders, past-lives, karmic debt, and anything else that may impact your situation before drawing any conclusions, deciding upon a course of action, sending a nasty email, filing a lawsuit, or doing anything rash!

 

 

 

 

 

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Posted in Agents, Artist Management, Contracts, Law and Disorder: Performing Arts Division | Comments Closed

Welcome To The New Visa Reality!

Thursday, July 24th, 2014

By Brian Taylor Goldstein, Esq.

Dear Law and Disorder:

We filed visa petitions for O-1 and an O-2 visas. USCIS is asking for a contract between each of the O-2s and either the petitioner or the employers. This has never been an issue before and we’ve been doing this for 20 years. They are also asking for a union consult letter for one of the O-2s whose title is “Movement Coach.” We got a consult from IATSE for the others, but IATSE doesn’t cover this. USCIS is suggesting that we get a consult from AGMA. Do we have to do that? Can we use a letter from a peer organization like TCG or APAP instead?

Thanks for giving me an excuse to rant about USCIS and the new challenges of obtaining visas for artists who wish to perform and tour in the U.S. I haven’t done that for almost a month now.

Both the Vermont and California Service Centers continue to shoot back frustrating Requests for Evidence (RFEs) and to scrutinize petitions like never before. They appear to be paying special attention to O-2, P-1S, and P-3S petitions for support staff. It has now become de rigueur for USCIS to require that employment terms for each member of the support staff be specified, including who is paying them and how much they are being paid. They are also asking for resumes for each person and a specific statement of why each person is necessary and critical to the performance or concert.

You can also expect new troubles with P-3 petitions for culturally unique artists and groups. While P-3 petitions have always had their own complexities, both service centers are now reiterating that an artist or group cannot be culturally unique and also perform anything that is “contemporary” or “modern.” One RFE I saw stated that: “The contents and themes of a particular form of art may also contain elements and influences of a given culture, and yet still not meet the definition of “culturally unique.” Also, simply because a form of art may be unique, it does not necessarily follow that it meets die regulatory definition of “culturally unique.” Another USCIS examiner recently wrote:

It is not enough for the author of a testimonial letter to simply state that the beneficiaries have cultural, artistic, and/or culturally unique skills. The testimonials should be detailed and specific in describing what the beneficiaries’ skills are; how the beneficiaries obtained those skills; how and why those skills are associated with a “culturally unique” art form; and what the defining aspects of the beneficiaries’ particular art form are that make it “culturally unique” as opposed to other forms of the creative activity or endeavor. Furthermore, it is not sufficient to simply state that an artist represents his or her culture.

Speaking of testimonial letters, I am continuing to see USCIS request “independent evidence” establishing that each expert is, in fact, a “recognized expert.” Whether or not this means that the experts must now have experts, simply attaching the expert’s resume is no longer sufficient. USCIS is continuing to ask for articles and websites verifying each expert’s credentials.

In addition to targeting P-3 petitions and petitions for support staff in all categories, USCIS also appears to be focusing the all-seeing eye of Sauron on young artists, particular recent graduates who may still be in F-1 status. Any appearance of the words “young” or “rising” or “up and coming” will bring a certain RFE. You also need to focus on the “professional” work of the artist and put as much distance as you can between the artist and any school or training experience.

As for union consultations, letters from peer groups and service organizations have never been an alternative where a union covers the specific job title. However, while USCIS may have let this slip in the past, this is no longer the case. If they even smell the applicability of a union, then you must provide evidence of a union consultation (which could include a union objection. Remember, the unions do NOT have to approve any petition. They only have the right to be “consulted.”) In your case, USCIS is correct: AGMA is the appropriate union for a “Movement Coach.”

USCIS is also being remarkably inconsistent in processing times, as well. Just this week, I received an approval notice from the California Service Center three days after the petition was filed—and without premium processing! I’m not complaining, but the same service center took over three months to adjudicate a petition I filed in April. More recently, the Vermont Service Center approved a P-1 petition in two weeks, but lost the accompanying P-1S petition I had filed at the same time. This only serves to make an already unpredictable process even more unpredictable. The only thing I can say with certainty is that the “official” reported processing times that you will find posted on the USCIS webpage are about as reliable as a cheesecloth condom!

The best you can do at this point is exhaustively document your petitions, allow lots of extra time, plan for the worst, anticipate USCIS stupidity, and, with any luck and few talismans, be pleasantly surprised. In short, whatever you did in the past, all that changed after January 2014. Welcome to the new visa reality!

__________________________________________________________________

For additional information and resources on this and other GG_logo_for-facebooklegal and business issues for the performing arts, visit ggartslaw.com

To ask your own question, write to lawanddisorder@musicalamerica.org.

All questions on any topic related to legal and business issues will be welcome. However, please post only general questions or hypotheticals. GG Arts Law reserves the right to alter, edit or, amend questions to focus on specific issues or to avoid names, circumstances, or any information that could be used to identify or embarrass a specific individual or organization. All questions will be posted anonymously and/or posthumously.

__________________________________________________________________

THE OFFICIAL DISCLAIMER:

THIS IS NOT LEGAL ADVICE!

The purpose of this blog is to provide general advice and guidance, not legal advice. Please consult with an attorney familiar with your specific circumstances, facts, challenges, medications, psychiatric disorders, past-lives, karmic debt, and anything else that may impact your situation before drawing any conclusions, deciding upon a course of action, sending a nasty email, filing a lawsuit, or doing anything rash!

 

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Posted in Artist Management, Arts Management, Law and Disorder: Performing Arts Division, Touring, Visas | Comments Closed

Finding Your Unique Path to Success

Thursday, February 23rd, 2012

By: Edna Landau

To ask a question, please write Ask Edna.

It has been pointed out to me that in my column last week, I inadvertently misspelled the name of the author of an article entitled “Being a Professional Chorister” which appeared on Laura Claycomb’s website. His correct name is Martin L. Poock. My apologies to Mr. Poock for this oversight on my part.

Congratulations to violinist, Mina Um, winner of the First Prize in the First Anniversary Ask Edna contest. Mina has won a free career consult with me and I look forward to meeting her soon.

Dear Edna:

How does a classical musician get to the international status of someone like Yo-Yo Ma or Itzhak Perlman? In the 21st century when classical music is no longer the “popular music”, do classical musicians need to make themselves look “hip” or “fun” to attract audiences? How did these people rise to fame and success, and would their methods work for students who are beginning their career now, in the 21st century? —Mina Um

Dear Mina:

It is interesting that you say that classical music is no longer the “popular music”, as if it was when Mr. Perlman and Mr. Ma were young. Regretfully, I don’t think that was ever the case, especially  in the United States. What is true is that the world of entertainment was very different then than it is now. With the absence of e-mails, Facebook, Twitter, YouTube, Netflix and text messaging, there were much fewer distractions competing for people’s leisure time. Music tended to be a more regular part of the school curriculum, thereby exposing people to the beauties of classical music and helping to build future audiences. When Itzhak Perlman appeared on the Ed Sullivan Show at the age of 13, he was an instant success. A huge mainstream audience who may not have ever before heard the music he played was captivated by him, eagerly awaiting more.  Yo-Yo Ma also appeared on American television at an even younger age in a concert conducted by Leonard Bernstein. Despite this early exposure, the careers of these artists were handled with great care and sensitivity, with Mr. Perlman cementing the early impression he had made by winning the prestigious Leventritt Competition six years later. Both artists were taken on by the legendary impresario, Sol Hurok, who had the contacts to book them in high profile tours throughout the world.

So you see, there were no real “methods” that worked for these artists which could be applied to aspiring artists today. Perhaps there was a smaller number of gifted and promising artists populating the music scene in those days but the key to success then was the same as it is now – extraordinary talent and accomplishment, and the ability to communicate with audiences in a very personal, heartfelt and memorable way. You didn’t need to listen to too many measures of music performed by Mr. Perlman or Mr. Ma to know that you were hearing something very special. These artists clearly loved to perform and were not afraid to take risks on stage. Their talent was totally natural, and there was no need to think about superimposing anything additional in order to please an audience.

It is rare today for a classical artist to become an “overnight sensation”. Mainstream television shows are rarely interested in presenting them. As always, careers with longevity are largely built by word of mouth. And what gets people talking? Artists with extraordinary ability who have something special to say and to offer their audience. The challenge for young artists, therefore, is to determine what makes them special. If they can identify what that is and let it guide them in choosing the music they want to share with their audience, they will stand the highest chance of building a devoted following. They can help to introduce themselves exactly as they would like to be known by creating an informative, appealing website and by uploading samples of their performances on YouTube. If part of their nature is a wonderful sense of humor, they shouldn’t hesitate to show that in their performances, especially if they choose to give spoken introductions to any of the works. If fashion is a passion for them and they want to reflect that passion in their performances, they can certainly do that and, in all likelihood, it will come across as genuine. It is only when artists try to be “hip” for the sake of being different that it is likely to backfire.  If you look at the genres of music that are reflected in both Mr. Perlman’s and Mr. Ma’s extensive discographies, you can conclude that they were very inventive in coming up with projects and collaborations that would engage their public. However, it is important to realize that Mr. Ma’s ventures into Appalachian music and the rich heritage of the Silk Road came out of a tremendous intellectual curiosity and awareness of a diversity of cultures. He was fascinated by this music and wanted to make it part of his concert life. Similarly, Mr. Perlman’s irresistible recordings and concerts of klezmer music were inspired by music he heard in his childhood and learned from his father. He was thrilled at the thought of sharing this music with his classical music audience. I feel confident that if young artists today bring this same kind of genuine excitement and imagination to the decisions they make regarding programming, they will stand the greatest chance of attracting a sizable and diverse audience, as well as gaining the attention of people with the stature and influence to help them advance in their careers.

To ask a question, please write Ask Edna.

© Edna Landau 2012

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Getting a Feel for Fees

Thursday, February 2nd, 2012

By: Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I am a pianist, seeking to obtain performance opportunities without a manager. Can you please give me some guidance with regard to negotiating a fee? How can I tell what is reasonable and within the budget of the organization in question? How much of a range should there be, depending on venue? I want to find the right balance between coming across as expensive and underselling myself. Is there a way to do any research on this? —K.G.

Dear K. G.,

Addressing your last question first, I know of no way to research fees paid by a majority of presenters. The easiest situations to research are the more informal venues, such as libraries and clubs. In the case of clubs, the artist will often receive a percentage of the amount taken in at the door. Further details can be obtained by simply calling the venue and asking for their standard arrangement. In the case of more formal concert series, you might want to see if the presenter has engaged anyone you know in recent years and, if so, you might contact that person to see if they will reveal what they were paid and what they know about the range of fees in general. Even if you succeed in getting this information, the fee that a presenter will pay an artist may vary from performer to performer, depending on the level of their career, how much exposure they have had, and how confident the presenter feels about selling tickets to their concert. If you find yourself talking to a presenter without the benefit of any advance information, here are some tips to keep in mind:

  1. Before you enter into a conversation about fees, figure out what your expenses relating to the performance will be and  how much you would ideally like to make on top of that. It is also good to check the capacity of the theatre they use and their typical ticket price for a concert such as yours. This information should be accessible on the internet. Keep in mind that in addition to your fee, the presenter will have a range of costs, including the hall and expenses related to advertising and marketing the event. During the negotiation, you might have occasion to refer to this information, if you consent to a lower fee and want to give a reason, such as sensitivity to the size of their venue.
  2. If at all possible, ask the presenter to tell you how much they have in mind, based on their budget. There is always the possibility that they will offer an amount higher than what you would have suggested.
  3. Most presenters know that any number you quote them can potentially be negotiated downward.  (They learned that from managers who always try to get the best fee for their artists!) Therefore, leave “wiggle room” in your negotiation by starting a little higher than the amount  that would have satisfied you. You can say: “Typically, my fee has been x, and I hope that will be possible for you.”
  4. If you end up with a fee that is quite a bit lower than what you had hoped for but you feel you have to accept it to save the date, you might want to ask if the presenter is in a position to provide housing or ground transportation (including  travel from and to the airport). Many organizations have volunteers who are happy to help with this. You might also ask if they have any suggestions of other presenters in the area (far enough away not to compete with them for ticket sales) who might potentially be interested in having you as well. If the conversation has gone really well and you feel that the presenter finds you very accommodating and reasonable, you might want to say that if they are happy with your performance and intend to engage you again in the future, you hope that the fee you have accepted will not set a precedent for the next negotiation.

Typically, community venues such as libraries and churches, will have a much smaller budget than established recital series. It might be somewhere between $300 and $1000. Established series might offer a young artist somewhere between $1000 and $3000. If you have little performing experience to point to, be prepared for the fee to be at the low end of that range. Orchestras might offer slightly higher fees and may present you in multiple concerts (typically two or three). Some orchestras will offer a per performance fee and others will offer a discounted fee for the repeat concerts. So if your single concert fee is $3000, they might offer $4500 for two and $5500 for three. The latter arrangement is most usual.

It is not easy for individuals to negotiate on their own behalf but if you bear in mind that you are delivering value to the presenter and their audience, and you feel confident in what you have to offer, the experience will become much more comfortable within a relatively short period of time. Your display of understanding, flexibility and sensitivity to the presenter’s needs will put you on a strong footing for reengagements in the future, as they will undoubtedly walk away from the discussion feeling that you are pleasant to work with before you have even entered their concert hall.

To ask a question, please write Ask Edna.

© Edna Landau 2012

 

 

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You Don’t Know Me, But…

Thursday, January 19th, 2012

By: Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I’m an artist sending out letters of inquiry to a handful of presenters. Can you give me an example of an inquiry letter you might send, as an artist, to a concert series or presenter when proposing a concert? —Kimball Gallagher

Dear Kimball:

In a time when the DIY approach is increasingly the way to go, especially for young artists, I commend you for plunging in and seeking engagements on your own. While nobody really knows how many presenters actually read unsolicited letters from artists, some I have talked to indicate that they might at least read the first paragraph, and if the letter is well-written and compelling, they will finish it. They might even listen to a little bit of an accompanying demo cd. It is therefore critical that your letter is concise and to the point. Your letter can demonstrate your awareness of the presenter’s typical series offerings and how you think you might fit into their artistic planning. If you have a particular repertoire strength that is somewhat unusual or can offer a new work that you commissioned, that should certainly be highlighted. You might also want to mention your interest in doing outreach activities, if applicable. While each situation might call for a specifically tailored approach, here is an example of what might prove effective:

Dear Ms. Caldwell:

In a time when recital series seem to be dwindling in number, it is a pleasure to see the commitment you continue to make to solo artists and to introducing your audiences to musicians whom they might not yet know. I am a pianist and graduate of Juilliard who seeks to offer somewhat unusual programs and enjoys engaging with audiences before or after a concert.

In the 2013-14 season, which marks the 100th anniversary of the birth of Benjamin Britten, I will be offering a program which will include his Five Waltzes, Opus 3, as well as other works related to dance, from a Bach suite to tangos by Astor Piazzolla. I have enclosed a sample of a recent cd and hope that despite your very busy schedule, you might have time to listen to at least a little of it. Also enclosed are sample programs from some recent concerts, my bio, review quotes, and a brief description of some educational and community activities I have offered to presenters.

I will call you in a few weeks to see if it might be possible for us to work together. With much appreciation for your consideration,

Sincerely,

My informal survey of presenters has not revealed a clear preference for receiving this sort of letter by traditional mail or by e-mail, with a downloadable music sample. However, several I spoke to did admit that e-mails have a way of getting overlooked in the hubbub of a given day and that they sometimes like to listen to demo cd’s en route to or from work. At the bottom of the letter, be sure to include links to your website or to YouTube, but take care to ensure that any video clips are recent and good quality. Good luck!

To ask a question, please write Ask Edna.

© Edna Landau 2012

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The Destiny of Your Master

Thursday, August 11th, 2011

By Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I would like to add my voice to the chorus of thanks to you for writing this column, and also submit a question.

I am making the first-ever recording of the complete works of an obscure Romantic composer. Grants will cover all of the cost of recording (no fee for myself), and some of the costs of artwork, printing and manufacturing, as well as the mechanical royalties, as the music is still under copyright. The recording is a labor of love, but will also be a promotional tool for me – something to sell at concerts, give to promoters, etc. I offered it to some cd companies and one fairly large one would like to take it on. The contract, however, will require negotiation. They want sole ownership of the master recording in perpetuity and the right to exploit it in any way or media. They offer to manufacture, sell, distribute and promote the cd. In return, I get 50 copies and the right to purchase more at about two dollars a pop. They have not offered any sort of royalty for sales above a certain amount. It’s so breathtakingly one-sided that I wonder if anyone ever signs such a thing.

The main thing that draws me to the label is the prestige. Do you think a company’s expertise and/or clout in distribution and marketing would be more useful than trying to do it on my own and retaining control of the project? With delivery media changing constantly, it would seem prudent to keep the rights. I would like to be able to offer downloads from my website, or through Amazon, and offer “coupon downloads” to audiences. I’m not a young artist striving to get ahead. I am a middle-aged one doing reasonably well and would just like to know what is reasonable to ask for in such a situation.  —B.V.

Dear B.V.:

Your question is an excellent one that I suspect is on the minds of a good number of our readers. As you will have seen me say before, this is not a black and white situation. The answer might be slightly different for you than for others, depending on the particular record label involved and the role of the recording in the furtherance of an individual career.

In the days when giant record companies dominated the scene, most, if not all, of the artists who wanted to be on their rosters had to give up ownership of their masters in exchange for major publicity and promotional campaigns, as well as global distribution. There was no Facebook, CD Baby, or Amazon.com, so artists didn’t even consider the alternative of going it alone. You are right to ask whether it makes sense to give up ownership of your performance in perpetuity and agree to no financial return, in exchange for a company manufacturing, distributing, and promoting your recording, especially if you funded it yourself. The answer is no, unless you have no other alternative. It’s good that you acknowledge that the proposed contract requires negotiation. You also need to get as much information as possible about the company. You certainly want to know the scope and effectiveness of their distribution and what they are prepared to do in the area of promotion. It would also be advisable for you to ensure that if the record company goes out of business, the rights to your master will revert back to you. (You should try to achieve this even if the recording is simply deleted from their catalogue.) If you can gain access to other artists who have recorded for the label, ask them about their impression of the label’s effectiveness and their level of satisfaction with the working relationship.

While it is certainly possible to manufacture, promote, and distribute your own CD, as well as offer it for download on your website, you are limited by the size of your network of friends and fans and distribution outlets known and accessible to you. It is also a very labor-intensive undertaking. Happily, there has been a proliferation of independent classical labels over the past ten years such as Onyx and Avie, which operate on the premise that you retain ownership of your performance.  You either license it to them or work in a partnership with them on mutually agreeable terms. Either all or part of the cost of the recording is assumed by you but you also receive a portion of profit from the sales. (Note that in some countries such as the U.K., it is imperative for the record company to cover costs relating to copyright.)  Decisions regarding the packaging and design of the CD are made together with you and it should be possible to offer your recording for sale on your website through a direct link to the company’s website. These independent classical labels do indeed have much greater clout and reach than you do. They have developed strong relationships with the media and with distribution outlets, so they are likely to get maximum exposure for your recording. Not every one of them, however, will enter into a relationship with an artist for a one-off project unless it has major and broad appeal. Naxos is known to welcome recordings of composers who are new to their catalogue but I don’t believe they offer the type of partnership described above. Other companies may only want to do multiple projects with artists who have a very active touring schedule since this helps to drive sales of the recording, especially if the artist features the recorded repertoire in their program.

Since you already have an established and reputable company interested in your project and there is no guarantee that you will find another option, I would suggest that you try to negotiate with them and see if you can achieve more favorable terms. It would be advisable to secure advice from an attorney with experience in this area. You can always return to the idea of issuing the recording yourself, especially since your primary interest seems to be supplying it to promoters and selling it at concerts. If you should decide to seek another label, I suggest that you approach them in the context of potential ongoing projects with specific repertoire that you are prepared to offer in your concert programs. If you can obtain a copy of Gramophone magazine, you should be able to compile a pretty good list of independent companies that could potentially be interested. Some additional research on the web will further enlighten you as to the suitability of those companies for the projects you have in mind. Good luck!

To ask a question, please write Ask Edna.

© Edna Landau 2011

 

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