Posts Tagged ‘american conservatory’

Exceeding the Limit on the Freeway

Thursday, March 22nd, 2012

By: Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I have been working for the past five years as an assistant in the admissions office of an American conservatory. I would like to embark on a new direction – perhaps artist management or artistic administration at an orchestra. I know some people to whom I feel I can turn for advice but I’m not sure whether I should be offering to pay them or whether this is the sort of thing that people do for free. Can you please let me know how I should approach this and what one can expect from them? —R.S.

Dear R.S.:

Thank you for writing in with this excellent question. Happily, the world of the performing arts is a very nurturing one. Individuals who are in established positions are happy to share their expertise and insight with young people who are still building their careers. They probably benefited themselves from such input when they started out and this is one way for them to give back. They do not expect to be paid for their time, which typically will not exceed an hour. Nevertheless, one should not take this largesse for granted and there are certain guidelines that you might want to keep in mind:

1)    When you approach someone for this purpose, it is advisable to indicate as concisely as possible why you have approached them and to express your gratitude in advance for their consideration of your request, in light of their very busy schedule.

2)    It is best to avoid making an open-ended request. Be specific about the information you are seeking. For example, it is ok to ask someone if they think you are suited for a particular position but it may not be ok if you ask them to review your resume and tell you the kinds of jobs for which they think you might be qualified. It might be more suitable to address that to a paid consultant.

3)    Avoid putting time pressure on the person you are approaching. Try to make your request sufficiently in advance of the date by which you need the information. This is even more critical if you are asking for a letter of recommendation. If your need is sudden and unexpected, express your understanding that it may not be possible for them to respond in such short order.

4)    In general, if you are asking someone to share their expertise and they are not a family friend, colleague, former teacher, director of the alumni office of a school you attended, or someone with whom you have regular give and take with regard to sharing information, it is advisable to offer to pay that person for their time. Let them decide whether to offer their counsel for free.

5)    If someone has given you free advice in the past, perhaps as part of a mentoring program at a trade conference, do not assume that they will continue to advise you going forward. If they promised to follow up on some things, they will undoubtedly be true to their word, but do not expect or request any further action on their part without offering to pay them. For example, if they have agreed to let you use their name in expressing support for a project you are undertaking, that should not send a signal to you that they are happy to assist with your pitch letter or marketing materials unless they specifically indicated that in advance. Here, too, there are consultants who can provide such services.

6)    If someone agrees to give you free advice over a cup of coffee, try to grab the bill before they do. If they insist on paying, it’s OK to let them pay. A handwritten thank you note following the meeting is always welcome. If they happen to mention something that is important to them during the course of the meeting, with which you are in a position to assist, surprise them by following up on it. They may not have time to look for the perfect yoga teacher but if you know someone really good who is located near their home or office, send them the contact information. They will surely be impressed with your thoughtfulness.

To ask a question, please write Ask Edna.

© Edna Landau 2012

Is There a Good Way to Cancel?

Thursday, October 6th, 2011

by Edna Landau

To ask a question, please write Ask Edna.

Dear Edna:

I am a cellist studying at an American conservatory and I try to read your blog regularly. A few weeks ago, you wrote about proper etiquette for working with a presenter in a case where a member of your ensemble is unable to perform and you wish to use a substitute. Can you please tell me what proper etiquette is in a case when someone like myself has accepted a solo date and then a much more significant one comes along. I have made a commitment to play a concerto with the youth orchestra in my home town, of which I was a member for five years, and I just learned that the conductor of a more prominent professional orchestra, who heard me at a festival last summer, would like to engage me on the same date in the Dvorak concerto. It would be my debut in that particular city. I am thrilled at the prospect of playing the Dvorak with him but how can I go back on my word?  —Jeffrey

Dear Jeffrey:

Since orchestral concerts are usually booked at least 12-18 months in advance, it is not uncommon to find oneself in the situation you describe. Some artists delay for quite a while before accepting a not so prestigious date so that they will remain available if something better comes along. I’m not a big supporter of that approach. A little delay is ok but anyone presenting concerts at any level needs to plan ahead and be assured of getting the artists they want. In your particular case, there is a personal relationship that led to the engagement which can potentially make it more difficult to back out, especially if the youth orchestra is proudly advertising an appearance by one of their most prominent alumni. If there has been no advertising or announcement of the season as of yet, it might be easier to back out of the date. You don’t mention whether or not the youth orchestra date has already been contracted. If it has, you are on less secure ground but you still have options. Contracts can be nullified or modified if both parties are willing. A key element in your approach will be to understand the inconvenience you will be causing and to anticipate some displeasure on the other end of the phone. (I strongly urge you to contact the orchestra by phone, not by e-mail.) In explaining the situation, you should be careful to avoid giving the impression that the new offer is much more important to you. Instead, you should say that you have been very much looking forward to appearing as soloist with the youth orchestra, which was an important part of your musical upbringing, but that you feel that this new offer will advance your career in an important way and you are very much hoping to preserve both opportunities.  You should ask whether it might be possible to move the date by a week, or to another part of the season. If the date cannot be moved, remaining strategic options will depend somewhat on how imminent the concert is. If your participation has not yet been announced, you can promise the youth orchestra a firm date the following season, and maybe even some kind of free educational activity the next time you will be at home. If it has already been announced, they will incur expenses in the process of informing the public of the change. To show your understanding and appreciation, you can offer to take a reduced fee for the rescheduled engagement. If your request is accepted, it would go a long way if you would write a heartfelt  letter  to the orchestra, thanking them for their understanding and paying tribute to them for having provided you with valuable training and musical growth that led to this wonderful opportunity. You will want to assure them that you are not a person who easily goes back on their word but that you know how genuinely the audience in your home town wants you to succeed and you hope they will be generous with their support  and understanding. In announcing your cancellation or the postponement of your performance,  the orchestra might wish to quote from your letter and make the audience feel invested in this important step forward in your career.  If you are successful in orchestrating this scenario, your concern and diplomacy will be remembered and much admired.

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© Edna Landau 2011