Carlos Vicente Named Vice President of Marketing and Sales for Walton Arts Center

NEWS RELEASE

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Jennifer Wilson

479.571.2762

jwilson@waltonartscenter.org

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For Immediate Release

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Carlos Vicente Named Vice President of Marketing and Sales

for Walton Arts Center

NORTHWEST ARKANSAS, March 21, 2024 – Walton Arts Center announced today that Carlos Vicente has been hired to fill the role of vice president of marketing and sales for the nonprofit arts organization.

Vicente will be responsible for marketing, public relations, ticketing and box office for Walton Arts Center, the state’s busiest arts presenter, and its outdoor amphitheater, the Walmart AMP.

"I am deeply honored and genuinely excited to become part of the Northwest Arkansas community in this new role,” Vicente said. “The opportunity to lead the dedicated communication and sales teams, and to further enrich the vibrant connection this institution has within the community, fills me with enthusiasm. My husband, Edgar, and I are eager to make Northwest Arkansas our new home and contribute to its thriving culture.”

Vicente, originally from Rio de Janeiro, Brazil, comes to Northwest Arkansas from Grand Rapids, Michigan, where he served as vice president of marketing and communications for the Grand Rapids Symphony since 2021. Before that, Vicente was director of marketing and communications at the Sarasota Opera in Sarasota, Florida.

He began his career in the performing arts with Sonata Productions in Rio de Janeiro in 1989. Vicente came to the United States for college where he earned a Bachelor of Music in vocal performance from Texas Christian University in Fort Worth. After completing his Master of Music in vocal performance at Rice University in Houston, he joined the Houston Symphony in 2006, eventually becoming the organization’s director of marketing for subscriptions before leaving in 2013.

Vicente has been actively involved in volunteer work throughout his career, contributing to Opera America’s 50^th Anniversary and serving as co-chair of the OPERA America Marketing Summit for five years. An advocate for LGBTQ rights, Vicente served for five years as a steering committee member for Equality Florida, helping raise funds for the organization through the annual Suncoast Celebration.

He has also served in the marketing and public relations leadership teams for the League of American Orchestras and has been featured as a keynote speaker and roundtable participant for conferences in the States as well as in Manaus, Brazil; Madrid, Spain; and Quito, Ecuador. Vicente speaks Portuguese, Spanish and Italian.

Support for Walton Arts Center is provided, in part, by the Arkansas Arts Council, an agency of the Arkansas Department of Parks, Heritage, and Tourism, and the National Endowment for the Arts. Walton Arts Center is Arkansas’ largest and busiest performing arts presenter. Each year more than 215,000 people from Arkansas, Missouri, Kansas and Oklahoma and beyond attend more than 300 public events at Walton Arts Center, including performances, rehearsals, community gatherings, receptions, weddings and more. Approximately 35,000 students and teachers participate annually in arts learning programs at Walton Arts Center, and almost 250 volunteers donate 28,000 hours of time each year to its operations. Walton Arts Center presents entertainers and artists from around the world including Broadway musicals, renowned dance companies, international artists, up-and-coming jazz musicians and more. As a non-profit organization, Walton Arts Center enjoys the generous support of public sector funding, corporate sponsorship and private donors, allowing audience members to enjoy world-class performances at a great price. To learn more about Walton Arts Center, visit www.waltonartscenter.org. 

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