Death of Classical Featured in Pepsi Advertising Campaign

The campaign includes a video segment that features The Knights performing Carlos Simon in the Catacombs of The Green-Wood Cemetery, and a photo portrait of Death of Classical's Founder & Artistic Director Andrew Ousley
 

The #PepsiNYCLocal campaign highlights creators around New York City, and offers a $10,000 grant that will be put towards future commissioning projects

FOR IMMEDIATE RELEASE – July 27, 2021 – Death of Classical, known for presenting classical music and opera performances in a Crypt and Catacomb in New York City, is featured in a new advertising campaign by Pepsi, #PepsiNYCLocal, highlighting innovative New York-based individuals and organizations. 

In a video segment filmed in the Catacombs of the Green-Wood Cemetery in Brooklyn, Death of Classical Founder & Artistic Director Andrew Ousley speaks about their mission, as musicians from The Knights (co-founders Colin Jacobsen, violin, and Eric Jacobsen, cello, along with pianist Vicky Chow) perform Carlos Simon's Be Still and Know. The campaign also features a portrait of Ousley surrounded by hand-drawn illustrations inspired by Death of Classical performances.

As part of the campaign, Pepsi made a $10,000 grant, which will be put towards Death of Classical's upcoming commissioning projects.