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Press Releases

MAMP Launches Alvani Tunes, an Organic Latin Music Library

April 12, 2019

Máximo Aguirre Music Publishing, Inc. (MAMP) is expanding its services and expertise in the diverse world of Latin music with the launch of Alvani Tunes, a production music library dedicated to the authentic Latin sounds from around the world.

“We’re Latin music experts and now we’re making our more than 40 years of experience in the music industry available to a wider range of consumers, the film and advertising industries,” explained Máximo Aguirre, President of MAMP and Alvani Tunes. “Our music library offers authentic, organic music that captures the real musical identity of a region, and organic means, musicians, producers, studios and songwriters from the source.”

Alvani Tunes took over two years to build working with numerous producers, artists, musicians, consultants, agents, institutions and experts around the world to ensure the maximum quality music and production value to include in the library. The music featured in the library is produced in the countries of origin, giving added authenticity to the selection.

“If you take a look at the library you will understand our commitment to producing the highest quality and the richest sounds from Latin America,” said Aguirre. “The goal is to have the Latin Music Library of reference for the world.”

Alvani Tunes will assist music supervisors, producers, advertisers, and creators in finding the appropriate song or music to fit their project by offering a searchable library, personal guidance and consultation, or by creating a customized song specific to the project. 

Companies and brands such as Netflix, McDonald’s, HBO, Ford, and Walmart have already utilized the music of Alvani Tunes and have used songs featured in the music library to supplement their shows, films, and commercials with authentic Latin sounds.  For more information visit Alvanitunes.com.


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