Strings That Inspire: Larsen Strings North America Launches at VSA

At this year’s Violin Society of America (VSA) conference, Larsen Strings unveiled Larsen Strings North America, marking a pivotal moment in the company’s history and celebrating a 25-year partnership with Glasser NY. This new venture solidifies a transatlantic collaboration, uniting Danish craftsmanship with American ingenuity to better serve musicians across the United States.

A Legacy of Excellence, Now Closer to Home
Larsen Strings North America will be the exclusive source for the celebrated range of Larsen violin, viola and cello strings in the US. For over two decades, Glasser NY has played an integral role in bringing Larsen’s strings- renowned for their warmth, clarity, and reliability - to musicians nationwide. Together, the two companies have established a legacy defined by quality, trust and a shared commitment to artistry, supporting everyone from ambitious students to seasoned professionals.

“A Natural Evolution of Partnership”
“This launch is a natural next step,” said Ole Wichmann, Vice President for Sales & Marketing at Larsen Strings. “Our goal is to ensure American musicians continue to have access to strings that elevate their instruments and inspire their artistry.”

Andrew Glasser, owner of Glasser NY, shared his enthusiasm: “This collaboration under the Larsen Strings North America banner deepens our shared commitment to innovation and service. We look forward to continuing to support musicians at every level.”

A Warm Welcome from the Music Community
The announcement at VSA was met with enthusiasm, reinforcing Larsen Strings’ mission to empower musicians to express every nuance of their artistry. With its new US presence, Larsen Strings aims to bring even more focus, innovation and accessibility to American string players.

Learn More
For further details about Larsen Strings North America and its offerings, visit www.larsenstrings.us.