TRG Arts and Purple Seven Alliance to Increase Support Worldwide for Clients and the Arts and Culture Sector

Arts Leadership Consultancy and Technology Specialists Work Together to Enhance Each Other’s Product and Service Capabilities        

Colorado Springs, CO—October 29, 2020—U.S.-based international arts management consultants TRG Arts and U.K. arts data specialists Purple Seven announce that they will be working together to provide new and improved capabilities for arts and culture organizations. The partnership builds on successful collaborations between the two companies and will offer clients of both companies a wider range of services, including data analysis tools, customer surveys, benchmark services and transformational ongoing consulting.   

TRG Arts expanded with a U.K. office in 2017 and plans to increase support and grow Purple Seven products and services with organizations in North America, the U.K., Europe and beyond. With complementary skills the two separate companies will work together to provide new insights for clients. In addition, analysis of big data from multiple markets and the use of data science will fuel both organizations’ counsel and product development to ensure the sector has the tools it needs to recover and reinvent itself.

TRG Arts and Purple Seven already work together on the COVID-19 Sector Benchmark, which was launched just weeks after the start of the crisis. More than 400 organizations in the U.S., Canada, U.K. and Europe have signed up to share near real-time data on sales and donations and track their progress against their peers. The initiative has received support from the National Endowment for the Arts in the U.S., and in the U.K. the national government and funders are using the data to inform policy.

“Working on the COVID-19 Sector Benchmark highlighted the complementary nature of the skills and experience across our two organizations, as well as our shared passion and drive to support resilience in the arts through better use of data and application of best practices,” said TRG Chief Executive Officer Jill Robinson. “We believe that cultural organizations need to be less siloed and more nimble if we are going to overcome the challenges ahead and re-imagine an inclusive and reflective arts sector for the 21st century. We hope our alliance with Purple Seven will encourage others to think creatively about their business models and the potential for partnership.”

“While Purple Seven is well known in the U.K. arts sector, it hasn’t made its transformational data management and analysis tools and services available in North America,” said Purple Seven co-founder and CEO Stuart Nicolle. “Together with TRG Arts we will work to support more and a wider range of organizations, including smaller ones, more museums and galleries, arts organizations in countries we don’t currently serve, and organizations, funders and government departments who need access to robust, near real-time data on the health of the sector.”

Thanks to the partnership, TRG’s existing and new North American clients will soon have access to a range of new analytics tools that transform raw data into actionable intelligence and highlight key metrics that are critical to business success.

About TRG Arts
TRG Arts (The Results Group for the Arts) is an international, data-driven change agency consulting with arts and cultural executive leaders, marketers, and fundraisers on a patron loyalty-based approach to increasing sustainable revenue. Experts in the arts sector for 25 years, TRG Arts has earned a reputation unsurpassed for achieving results and building successful business models for non-profit and commercial arts and cultural organizations. TRG Arts is an industry pioneer in areas including audience loyalty development, membership and the subscription model, and dynamic pricing. TRG Arts believes in the transformative power of arts and culture, and that positive, profound change in the business model of arts organizations can lead to artistic innovation and the ability to inspire entire communities. Visit www.trgarts.com.

About Purple Seven
Purple Seven has been working in the U.K. Arts sector for 16 years, analyzing audience behavior across hundreds of organizations. Purple Seven’s extensive knowledge and experience of audience trends allows them to offer an industry context to audience data that helps cultural organizations focus on the important, not just the interesting. Visit https://purplesevenanalytics.com/
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