| As a presenter, what are you selling and/or marketing through mobile technology? (Check all that apply) |
| |
Response Ratio |
| I use mobile technology only for routine daily business - emails, phone calls, etc. |
49.3% |
| Promotion of upcoming artists, branding for venue and performing arts series, name recognition, etc. |
36.3% |
| All tickets - advance, season, last-minute, etc. |
35.0% |
| Donations, fundraising, sponsorships |
23.3% |
| Other |
10.3% |
| Just last-minute tickets |
6.4% |
| Music - downloads |
5.1% |
| Music - CDs. |
2.5% |
| Merchandise - shirts, posters, etc. |
1.2% |
| As an artist manager, what are you selling and/or marketing through mobile technology? (Check all that apply) |
| |
Response Ratio |
| I use mobile technology only for routine daily business - emails, phone calls, etc. |
56.3% |
| Introducing and/or marketing specific artists to presenters |
29.0% |
| Artist roster information, samples, contact info |
25.4% |
| Bookings and scheduling |
25.4% |
| Donations, fundraising, sponsorships |
9.0% |
| Other |
3.6% |
| What percentage of your customers use a mobile device (a smartphone or tablet) to make purchases from you or to get information from you? |
| |
Response Ratio |
| Less than 5% |
18.7% |
| 5% to less than 10% |
9.0% |
| 10% to less than 25% |
7.5% |
| Greater than 25% |
18.7% |
| I don't know |
46.3% |
| Total |
100% |
| What methods are you using to sell and market via mobile? |
| |
Response Ratio |
| Social media services (e.g., Facebook, Twitter, etc.) with mobile commerce capabilities |
48.8% |
| None -- I expect mobile users to use my current website |
41.2% |
| Mobile website(s) |
28.2% |
| 3rd party mobile vendors for promotion, ticketing, e.g., Instant Encore, eTix, Showclix. etc. |
14.5% |
| Mobile app(s) |
10.6% |
| iTunes and other online stores that cater to mobile commerce |
6.8% |
| Other |
6.8% |
| How much did you spend on mobile marketing and selling initiatives in the last 12 months? |
| |
Response Ratio |
| $0 |
62% |
| Up to $5,000 |
30% |
| $5,001 to $10,000 |
5% |
| $10,0000 to $25,000 |
1% |
| More than $25,000 |
2% |
| Total |
100% |
| What mobile products and/or services are you planning to invest in or purchase in the next 12 months? Check all that apply. |
| |
Response Ratio |
| None - I expect to use my website and/or other services which I'm already using |
62.5% |
| Mobile website(s) |
19.0% |
| Mobile app(s) for non-ticketing promotion and sales |
14.5% |
| 3rd party mobile platforms that host your goods and services for promotion, ticketing, e.g., Instant Encore, eTix, Showclix. etc. |
12.9% |
| Mobile app(s) for ticketing sales |
9.1% |
| Other |
6.1% |
| What are your plans for investing in mobile initiatives in the next 12 months? |
| |
Response Ratio |
| No Responses |
41.4% |
| Increase somewhat |
21.5% |
| No change |
20.2% |
| No change |
11.8% |
| Increase dramatically |
3.9% |
| Decrease somewhat |
<1% |
| Decrease dramatically |
0.0% |
| Total |
100% |
| Do you have a specific strategy for mobile marketing? |
| |
Response Ratio |
| No |
47% |
| Working on it |
44% |
| Yes |
9% |
| Total |
100% |
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