Effective Social Media Strategy

Are you using Facebook and Twitter effectively? What is a good post? How can you harness the power of social media to develop a fan base? Break of Reality cellist Patrick Laird talks with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson about what he has found to be effective social media strategy.

Noted EndeavorsPatrick Laird is a much sought-after cellist and composer/arranger. He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble “Break of Reality”.

As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges. Recent highlights include a sold-out tour of Alaska and direct support for the rock group “Cake”.

Patrick arranged and performed the theme song from the HBO show “Game of Thrones”. Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America‚Äôs Investigative Reports on PBS, which went on to win an Emmy.

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