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Five Twitter Tips
September 3, 2013
In a recent report by Optify, Twitter is quickly surpassing Facebook and LinkedIn as the network for conversation. It is quick, easy, free, and provides immediate feedback. No wonder it’s the fastest-growing opponent to Facebook. Here are a few things to think about in your Twitter excursions.
Search topics by hashtags. And be sure and search your company’s hashtag. You might have a base of people who are aware of your brand, yet not specifically engaged with it because they aren’t followers. Then, retweet or respond to what they’ve tweeted. They might respond by giving your organization a proper “follow.”
Retweet comments involving your brand that are particularly funny or snarky in tone. It shows readers you’re actively involved in their interactions.
Once you find them…
People who tag your organization should always be acknowledged in kind. Reach out and thank them for the mention. Make them aware that you’re aware of them.
Make the pitch. Have a show coming up? Why not tweet a few fun facts or backstage anecdotes.
Say Audra MacDonald is performing with your orchestra. Of course, you’ll tweet the information from your account, but don’t forget to tag Audra and her management team! While your message will make its way to your say, 10,000 followers, if she sees your tag and decides to retweet the information, that exposes your orchestra to her 73,000 followers!
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