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Time for the Performing Arts to Get Mobile
May 30, 2013
Nearly three-quarters of performing arts patrons use their mobile
However, performing arts presenters, marketers and administrators don’t seem to know this. In fact, according to Musical America’s April 2013 survey* of performing arts presenters and businesspeople, 93% of arts marketers do not have a mobile marketing strategy and more than 60% of the 266 respondents plan on spending…absolutely nothing on mobile marketing in the next 12 months.
Musical America’s survey reveals a deeper disconnect between the rapidly growing use of mobile devices by audiences and the lack of widespread mobile marketing by presenters and managers:
The Musical America audience is composed of performing arts professionals: presenters, managers, administrators, artists, vendors, and businesspeople. Many members of the Musical America community wear more than one hat and split their time in being a combination of artists, presenters, managers, etc.
*The Musical America survey was conducted via email notification with a link to a web site where the survey resided. The email was opened by 4,750 people and 266 completed the survey. The respondents were: presenters (40 percent), artist managers (31 percent) and artists (29 precent). The full survey can be found on MusicalAmerica.com.
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