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Competitive Fundraising: Video Gamers Fight against Cancer By Heidi Waleson April 2, 2013 Slackers? Hardly. One organization has found the path to a donor’s heart (and money) through a field of machine guns and a nest of flesh-eating zombies.
The contestants gather at a pre-chosen location and the events are streamed live across the Internet, with as many as 30,000 people observing them online at any one time. The observers give as they watch:
Impressive Traffic Uyama starts work on an event six months in advance and gets the word out through the site’s community. SDA’s home page has 10,000 page views a day; the game forums get 500 to 1,000 daily visitors as well as the traffic on Facebook, Twitter, and Twitch, the streaming service carrying the events. In January 2013, more than 100 expert video gamers gathered at the National 4H Center in Bethesda, MD, where they completed more than 100 games—each of which take anywhere from 10 minutes to 10 hours. Observers around the world tuned in to the marathon’s live stream to watch these experts navigate their games. Uyama said there were an average of 25,000 to 30,000 people watching at any one time; even in the wee hours of the morning, viewership never dropped below 15,000. How Columbia University Raised $7 Million Online in One Day Copyright © 2024, Musical America |