London's Barbican Centre chooses Spektrix for cloud-based ticketing and marketing

London's world-famous Barbican Centre has adopted the Spektrix solution to improve audience experience and manage ticketing, fundraising and marketing activity for the million-plus customers who attend its ambitious, international programme of performances, exhibitions, screenings and learning activities each year.

A world-class arts and learning organisation in the heart of the City of London, the Barbican presents boundary-pushing work across all major art forms including dance, film, music, theatre and visual arts. Home to the London Symphony Orchestra, its Resident Orchestra, and partnering with more than ten associate ensembles, producers and artistic associates, the Barbican Centre is comprised of five permanent performance and gallery spaces, a three-screen cinema, a glasshouse conservatory, conference facilities and three restaurants. 

The Barbican team were impressed by the ease and simplicity Spektrix brings to the customer journey, as well as the flexibility of integration with arts websites. Key to this are tools which will enable the Barbican to understand and communicate with audiences across a large and diverse programme of events.

By choosing Spektrix’s software-as-a-service solution, the Barbican is taking a big step towards its goal of moving all its mission-critical applications to the cloud.

“We chose Spektrix’s solution because it gives us all the benefit of genuine software-as-a-service without compromising performance or flexibility,” said Andrew Hayes, Head of Systems and Data at the Barbican. “Spektrix’s approach to working in partnership with us was really important. This isn’t just about installing new software but about changing how we do things for the better. We see this an investment in audience experience.”

Regarding the decision to run the Spektrix implementation as an agile project, Hayes said, “Spektrix have worked with us to develop an approach that draws on their experience and fits with the way we work. The Barbican is a busy, complex place. We learned when we built our website that an agile approach is very powerful at breaking down this complexity and helping us focus on what we’re trying to achieve.”

“We are excited to welcome the Barbican Centre to the Spektrix cloud,” said Michael Nabarro, CEO of Spektrix.  “Our solution has the robust capabilities arts organisations of all sizes need to excel in the evolving entertainment landscape.  We look forward to a long-term partnership and supporting the Barbican in its mission of continuous improvement in audience experience.”