PROFESSIONAL GROWTH
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And be sure to browse the excellent career advice offered by legendary Artist Manager Edna Landau in her Ask Edna blog and the entertainment law experts in their Law and Disorder blog.
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Edna Landau—doyenne of the music business, long-time managing director of IMG Artists and director of career development at the Colburn Conservatory of Music in Los Angeles—writes Ask Edna exclusively for MusicalAmerica.com to provide invaluable advice to music students and young professional artists. Read more about Edna’s impact on the performing arts.Send your questions to Edna Landau at AskEdna@MusicalAmerica.com and she’ll answer through Ask Edna. Click the links below to read Edna’s recent columns on the critical aspects of launching and managing and professional music career.
Communicating with Your Audience
During Edna’s 23 years as managing director of IMG Artists, she personally looked after the career of violinist, Itzhak Perlman and launched the careers of musicians such as pianists Evgeny Kissin and Lang Lang, violinist Hilary Hahn, and conductors Franz Welser-Mõst and Alan Gilbert.
Edna believes young musicians can grow their own careers, with “hard work, blind faith, passion for the cause, incessant networking and a vision that refuse[s] to be tarnished by naysayers.”
Special Reports
Where Are They Now?Cellist/Composer Joshua Roman
New Artist of the Month: August 2009
Joshua Roman is one of a new generation of creative thinkers who is bringing classical music to audiences in imaginative new ways.
One of Roman’s TED talks is a case in point. The TED Senior Fellow—defined as a next-generation innovator with potential to positively influence the world—performed the Prelude of Bach’s Cello Suite No. 1, and then offered a brief discussion about Bach and the cello. “Many would say it’s a European tradition,” he said.“ I’m an American. Happily, America has its own growing and diverse tradition.” Then he launched into Mark O’Connor’s Appalachia Waltz.
Even before the Oklahoma-born cellist first appeared at Carnegie Hall with the YouTube Symphony in 2009, he had mastered the art of using digital platforms to win audiences. For his own YouTube project, Everyday Bach, he played Bach Suites in scenic international settings, from Beverly Hills to Sri Lanka. As the artistic director of Town Music, an eclectic music series at Town Hall in Seattle, he once “crowd-sourced” a program, in which the audience voted via online poll to determine which Bach Suites he would perform. Then he played the two with the most votes in a concert that was streamed live online.
He’s added considerably to the cello repertoire, both as a composer and dedicatee. In March, Roman’s first orchestral recording, a performance of Dreamsongs, written for him in 2013 by Aaron Jay Kernis, was released on Signum Records. During the 2016-17 season, he performed Mason Bates’s Cello Concerto with the Portland, Berkeley, Spokane, and Memphis Symphonies. At the Cincinnati Chamber Orchestra’s 2016 Summermusik festival, he delivered a searing performance of Icelandic composer Daniel Bjarnason’s Bow to String, followed by a brilliant reading of Saint-Saëns’s Cello Concerto.
This year, he’s premiering his own quintet, Tornado, with the JACK Quartet, for which the piece is written, at the Spoleto Festival in Charleston, SC. Roman’s Cello Concerto, Awakening, displays his gift for lyricism, and its slow movement includes a ravishing dialogue for soloist and cello section. With his combination of interpretive artistic gifts and savvy entrepreneurship, audiences will surely be hearing from him for many years to come. (Photo: Hayley Young)
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