{"id":28075,"date":"2015-08-20T18:03:07","date_gmt":"2015-08-20T22:03:07","guid":{"rendered":"http:\/\/www.musicalamerica.com\/mablogs\/?p=28075"},"modified":"2015-08-20T18:03:07","modified_gmt":"2015-08-20T22:03:07","slug":"social-media-starts-with-your-product","status":"publish","type":"post","link":"http:\/\/www.musicalamerica.com\/mablogs\/?p=28075","title":{"rendered":"Social Media Starts with Your Product"},"content":{"rendered":"<p>Before you worry about your social media presence, you need to develop your product. In the case of musicians, your product is\u00a0your musicianship, and possibly a recording or video. Break of Reality cellist Patrick Laird talks with <a href=\"http:\/\/notedendeavors.com\">Noted Endeavors<\/a> founders Eugenia Zukerman and Emily Ondracek-Peterson about developing your product.<\/p>\n<p><a href=\"http:\/\/notedendeavors.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-21682\" alt=\"Noted Endeavors\" src=\"http:\/\/www.musicalamerica.com\/mablogs\/wp-content\/uploads\/2014\/10\/Noted_Endeavors_Logo_Small_Musical_America.png\" width=\"150\" height=\"142\" \/><\/a>Patrick Laird\u00a0is a much sought-after cellist and composer\/arranger.\u00a0 He is widely recognized as the cellist, founding member, and principal songwriter for the cello-rock ensemble &#8220;Break of Reality&#8221;.<\/p>\n<p>As a performer with Break of Reality, he has given concerts in over 40 states across the U.S. in major performing arts centers, rock clubs, concert halls and colleges.\u00a0 Recent highlights include a sold-out tour of Alaska and direct support for the rock group &#8220;Cake&#8221;.<\/p>\n<p>Patrick arranged and performed the theme song from the HBO show &#8220;Game of Thrones&#8221;.\u00a0 Break of Reality released a video of the performance on YouTube, which has since received over 8 million views.His songs are streamed over 20 million times a year on internet radio, and his music has been featured in national television programs, including Dateline NBC and America\u2019s Investigative Reports on PBS, which went on to win an Emmy.<\/p>\n<p>For more about Patrick, go to:<br \/>\n<a href=\"http:\/\/www.patricklaird.com\">patricklaird.com<\/a><\/p>\n<p>Fore more Noted Endeavors videos, go to:<br \/>\n<a href=\"http:\/\/notedendeavors.com\">notedendeavors.com<\/a><\/p>\n<p><iframe loading=\"lazy\" width=\"448\" height=\"252\" src=\"https:\/\/www.youtube.com\/embed\/tH1000NKav0?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<div id=\"wp_fb_like_button\" style=\"margin:5px 0;float:none;height:34px;\"><script src=\"http:\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"><\/script><fb:like href=\"http:\/\/www.musicalamerica.com\/mablogs\/?p=28075\" send=\"false\" layout=\"standard\" width=\"450\" show_faces=\"false\" font=\"arial\" action=\"like\" colorscheme=\"light\"><\/fb:like><\/div>","protected":false},"excerpt":{"rendered":"<p>Before you worry about your social media presence, you need to develop your product. In the case of musicians, your product is\u00a0your musicianship, and possibly a recording or video. Break of Reality cellist Patrick Laird talks with Noted Endeavors founders Eugenia Zukerman and Emily Ondracek-Peterson about developing your product. Patrick Laird\u00a0is a much sought-after cellist [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3273],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=\/wp\/v2\/posts\/28075"}],"collection":[{"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28075"}],"version-history":[{"count":2,"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=\/wp\/v2\/posts\/28075\/revisions"}],"predecessor-version":[{"id":28077,"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=\/wp\/v2\/posts\/28075\/revisions\/28077"}],"wp:attachment":[{"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28075"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.musicalamerica.com\/mablogs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}