{"id":23074,"date":"2014-12-18T02:26:28","date_gmt":"2014-12-18T06:26:28","guid":{"rendered":"http:\/\/www.musicalamerica.com\/mablogs\/?p=23074"},"modified":"2014-12-18T02:26:28","modified_gmt":"2014-12-18T06:26:28","slug":"presenting-whats-in-a-name","status":"publish","type":"post","link":"http:\/\/www.musicalamerica.com\/mablogs\/?p=23074","title":{"rendered":"Presenting: What’s In A Name?"},"content":{"rendered":"

By Brian Taylor Goldstein, Esq. \u00a0\u00a0<\/span><\/p>\n

I work for a small performing arts organization which performs each year in a tax-payer funded, non-traditional space. The venue makes itself available for rental as an event space. In the past, we have been allowed to pay them a reduced rental rate in exchange for a full-page ad in our program and recognition as a lead sponsor. Additionally, we regularly receive glowing reviews in local and national media that prominently feature color photos and positive mentions of the venue, which our audiences and reviewers (and we!) view as critical to our work and to our experience.\u00a0 This year they have asked for additional money in order to cover what they claim are increased maintenance costs. This would be a significant burden for us, as we are a small non-profit and we are already cutting expenses. We did not budget or anticipate an increase rental fee. They have suggested that they will waive the fee increase if we agree to bill them as a \u201cpresenter.\u201d We are certainly open to the idea, but would like to understand what “presenter” typically means in this context. What would that word represent to our audiences and other organizations? What could we reasonably ask of them, financially or otherwise, in exchange for such billing? The venue does not produce, and rarely hosts other arts performances.<\/i><\/p>\n

“Presenter” is one of those performing arts industry terms that can take on many different connotations and meanings depending upon the context and whom you ask.\u00a0Legally, on its own, it is not self-defining. Like terms such as \u201chold\u201d, \u201ccommission\u201d, or \u201ccancellation\u201d, there is no official grimoire of terms or official definitions that are “industry standard.\u201d \u00a0Contractually, it means whatever the specific parties agree it means.<\/p>\n

The better, or, should I say, more meaningful question is what implications listing them as a \u201cpresenter\u201d would have in the minds of third parties critical to you and your organization, such as your audience, reviewers, and donors. \u00a0In this context, the term “presenter” becomes more of a branding or marketing issue than anything else.<\/p>\n

For most folks within the performing arts industry, being a “presenter” carries a curatorial implication. A presenter is usually perceived as an individual or organization that has used its own artistic judgment to select a production or performance that reflects its mission, has artistic merit, and meets the standards expected of the presenting venue or institution. \u00a0However, the general public typically approaches this far differently.<\/p>\n

Many venues produce and present performances as well as rent their spaces out to others. Most people do not realize this, much less make a distinction\u2014or even care. Whether the Vienna Philharmonic performs at Carnegie Hall or Applebees, the average audience member, rightly or wrongly, usually\u00a0assumes that\u00a0wherever they are physically sitting at the time is the entity that is responsible for producing or presenting the performance they are watching. (Chicken wings and Mozart\u2014what a concept!) Its sort of like blaming the waiter for over-cooking your steak\u2014whoever presents the meal will enjoy the credit or the blame.<\/p>\n

If your venue is asking to be billed as a “presenter” then it probably means they want to be seen as having discriminating tastes in deciding whom to allow to pay their rental fee. Perhaps they want to leverage some artistic credibility for marketing purposes or perhaps they are simply trying to justify their public funding by showing that they are more than just a commercial rental space. Either way, they obviously want to ride your coat tails. Fine.\u00a0You wouldn\u2019t be the first entity to leverage a little artistic integrity in exchange for survival. By acknowledging them as a lead sponsor, your audience has probably been giving the venue credit for the success of your performances anyway. Just make sure that your program, credits, billing, and other marketing materials continue to emphasize that it is you and your artistic team that are responsible for your work. And make sure that your written agreement with them clearly specifies the exact wording of the billing they will receive. Leave nothing to misinterpretation or chance. You might even ask to have approval over any marketing or publicity the venue issues on its own.<\/p>\n

As for what you could reasonably ask of them, financially or otherwise, in exchange for such billing: There is nothing to \u201cask.\u201d They have already set the price. You would agree to credit them as a presenter in exchange for letting you rent the space for a lower fee. Now is not the time for counter offers to try and get further concessions from them. Your immediate goal should be to avoid having to find a new venue or spend money you didn\u2019t budget for, not win a negotiation challenge on \u201cThe Apprentice.\u201d<\/p>\n

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HAPPY HOLIDAYS<\/span><\/p>\n

We will be taking a short break from the blog until January 7, 2015.\u00a0<\/span><\/p>\n

Please click on the photo to enjoy our gift to you.\u00a0<\/span><\/p>\n

\"GG<\/a>

Presenting the Dancing GG Arts Law Holiday Elves: Brian, Robyn and Ann<\/p><\/div>\n

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For additional information and resources on this and other\"GG_logo_for-facebook\"<\/a> legal and business issues for the performing arts, visit ggartslaw.com<\/a><\/p>\n

To ask your own question, write to lawanddisorder@musicalamerica.org<\/a>.<\/p>\n

All questions on any topic related to legal and business issues will be welcome.\u00a0However, please post only general questions or hypotheticals. GG Arts Law reserves the right to alter, edit or, amend questions to focus on specific issues or to avoid names, circumstances, or any information that could be used to identify or embarrass a specific individual or organization. All questions will be posted anonymously and\/or posthumously.<\/p>\n

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THE OFFICIAL DISCLAIMER:<\/b><\/p>\n

THIS IS NOT LEGAL ADVICE!<\/b><\/p>\n

The purpose of this blog is to provide general advice and guidance, not legal advice. Please consult with an attorney familiar with your specific circumstances, facts, challenges, medications, psychiatric disorders, past-lives, karmic debt, and anything else that may impact your situation before drawing any conclusions, deciding upon a course of action, sending a nasty email, filing a lawsuit, or doing anything rash!<\/p>\n

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