http://www.musicalamerica.com/mablogs/?p=3583 Wed, 12 Dec 2012 04:48:46 +0000 hourly 1 http://wordpress.org/?v=3.0.6 http://www.musicalamerica.com/mablogs/?p=3583&cpage=1#comment-179397 Jeffrey Biegel Thu, 02 Feb 2012 15:23:39 +0000 http://www.musicalamerica.com/mablogs/?p=3583#comment-179397 Your advice is spot on, Edna. The one thing artists MUST realize, is that in order to pay the extra costs for a publicist, you need to have something that is unique to put you over the top to receive the media attention your project, recording, or performance deserves. If it is simply sending out a concert announcement for an upcoming performance, you can very easily look up the local newspapers and see if the music writer(s) have email contact information. Why not put yourself in the publicist seat and send a warm, friendly note to the music writer(s) and invite them to the performance (most venues offer press seats complimentary, because it also helps their organization to get all the media notice they can), and, if they are interested, to contact you personally for a pre-concert interview. For me, having the pre-concert interview helps build your audience. If the music writer does this, you may or may not get a review, but if you do, look at what you’ve accomplished? A pre-concert article and a review. With online communications, it brings our worlds closer together, so don’t be afraid to wear the publicist hat–you might actually enjoy it! I recently signed with a management which not only books engagements, but also sends out media blasts periodically, if you have specific news to share that is unlike the ordinary engagement. It also serves the management well if they keep their presenter friends informed of special performances, recordings, and/or commissioning projects, which may, inevitably, spell work for their artists. Your advice is spot on, Edna. The one thing artists MUST realize, is that in order to pay the extra costs for a publicist, you need to have something that is unique to put you over the top to receive the media attention your project, recording, or performance deserves. If it is simply sending out a concert announcement for an upcoming performance, you can very easily look up the local newspapers and see if the music writer(s) have email contact information. Why not put yourself in the publicist seat and send a warm, friendly note to the music writer(s) and invite them to the performance (most venues offer press seats complimentary, because it also helps their organization to get all the media notice they can), and, if they are interested, to contact you personally for a pre-concert interview. For me, having the pre-concert interview helps build your audience. If the music writer does this, you may or may not get a review, but if you do, look at what you’ve accomplished? A pre-concert article and a review. With online communications, it brings our worlds closer together, so don’t be afraid to wear the publicist hat–you might actually enjoy it!
I recently signed with a management which not only books engagements, but also sends out media blasts periodically, if you have specific news to share that is unlike the ordinary engagement. It also serves the management well if they keep their presenter friends informed of special performances, recordings, and/or commissioning projects, which may, inevitably, spell work for their artists.

]]> http://www.musicalamerica.com/mablogs/?p=3583&cpage=1#comment-178903 Jeffrey Biegel Tue, 24 Jan 2012 15:43:38 +0000 http://www.musicalamerica.com/mablogs/?p=3583#comment-178903 Your advice is spot on, Edna. The one thing artists MUST realize, is that in order to pay the extra costs for a publicist, you need to have something that is unique to put you over the top to receive the media attention your project, recording, or performance deserves. If it is simply sending out a concert announcement for an upcoming performance, you can very easily look up the local newspapers and see if the music writer(s) have email contact information. Why not put yourself in the publicist seat and send a warm, friendly note to the music writer(s) and invite them to the performance (most venues offer press seats complimentary, because it also helps their organization to get all the media notice they can), and, if they are interested, to contact you personally for a pre-concert interview. For me, having the pre-concert interview helps build your audience. If the music writer does this, you may or may not get a review, but if you do, look at what you've accomplished? A pre-concert article and a review. With online communications, it brings our worlds closer together, so don't be afraid to wear the publicist hat--you might actually enjoy it! I recently signed with a management which not only books engagements, but also sends out media blasts periodically, if you have specific news to share that is unlike the ordinary engagement. It also serves the management well if they keep their presenter friends informed of special performances, recordings, and/or commissioning projects, which may, inevitably, spell work for their artists. Your advice is spot on, Edna. The one thing artists MUST realize, is that in order to pay the extra costs for a publicist, you need to have something that is unique to put you over the top to receive the media attention your project, recording, or performance deserves. If it is simply sending out a concert announcement for an upcoming performance, you can very easily look up the local newspapers and see if the music writer(s) have email contact information. Why not put yourself in the publicist seat and send a warm, friendly note to the music writer(s) and invite them to the performance (most venues offer press seats complimentary, because it also helps their organization to get all the media notice they can), and, if they are interested, to contact you personally for a pre-concert interview. For me, having the pre-concert interview helps build your audience. If the music writer does this, you may or may not get a review, but if you do, look at what you’ve accomplished? A pre-concert article and a review. With online communications, it brings our worlds closer together, so don’t be afraid to wear the publicist hat–you might actually enjoy it!
I recently signed with a management which not only books engagements, but also sends out media blasts periodically, if you have specific news to share that is unlike the ordinary engagement. It also serves the management well if they keep their presenter friends informed of special performances, recordings, and/or commissioning projects, which may, inevitably, spell work for their artists.

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